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Christmas Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Christmas
Latin America Ecommerce Forecast 2025

Latin America Ecommerce Forecast 2025

Report
Oct 17, 2025

Retail ecommerce sales in Latin America will sustain double-digit growth this year, but momentum will remain uneven across major markets amid mounting geopolitical tensions.

Holiday Shopping 2025

Holiday Shopping 2025

Report
Jul 30, 2025

Consumer spending will be restrained during the 2025 holiday season as shoppers remain cautious amid ongoing economic uncertainty. That means retail and ecommerce will see the slowest growth since we started tracking the metrics.

Netflix is the holiday box office’s biggest competition

Netflix is the holiday box office’s biggest competition

Article
Dec 03, 2024

The holiday box office competes with the couch: Audiences are returning to theaters, but Netflix is offering blockbuster content.

Data Drop: 5 Charts on Holiday Shopping Events in Asia-Pacific

Data Drop: 5 Charts on Holiday Shopping Events in Asia-Pacific

Report
Nov 20, 2024

Asia-Pacific’s many holiday and seasonal shopping events are hugely popular for finding deals. Traditionally Western and China-originated events are also gaining ground in the region as the consumption culture expands.

US Holiday Shopping 2024

US Holiday Shopping 2024

Report
Aug 20, 2024

Amid shifting consumer priorities, competitive promotional activity, and an unusual calendar, brands and retailers must fine-tune their holiday 2024 marketing strategies to maximize sales during this critical period.

The Future of Digital 2024: Latin America

The Future of Digital 2024: Latin America

Report
Mar 15, 2024

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Latin America Retail Ecommerce Players H1 2023 Review and 2024 Outlook

Report
Nov 01, 2023

Our latest analysis of 12 companies in Latin America unpacks key trends in the region’s retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

Holiday Shopping 2023

Holiday Shopping 2023

Report
Oct 17, 2023

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

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Holiday Shopping in Western Europe

Holiday Shopping in Western Europe

Report
Dec 08, 2022

In this visual report, we dive into major holiday shopping events in 5 Western European countries, as well as total sales and consumer behavior surrounding these events.

Holiday shoppers stick with online-only retailers, but the venue is changing

Article
Dec 07, 2022

For holiday shopping, 56% of US consumers prefer online-only retailers, and 49% favor mass merchants, according to Deloitte. Off-price retailers rank No. 3 on this list, nearly tied with the remaining four retail formats.

Analyst Take: What will happen to UK retail spend this holiday season

Analyst Take: What will happen to UK retail spend this holiday season

Article
Dec 05, 2022

As the cost-of-living crisis continues, the British Retail Consortium has warned there may be “more gloom than glitter” this Christmas. With families preoccupied with making ends meet, what can retailers expect from the festive trading period? This Analyst Take will explore how shopping habits might change, what will happen to total spend this holiday season, and how retailers can maintain loyalty and attract new customers amid inflation.

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Report
Nov 16, 2022

Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.

US Holiday Shopping 2022

US Holiday Shopping 2022

Report
Oct 17, 2022

The 2022 US holiday season outlook is surprisingly strong amid inflation and economic uncertainty, but revenue growth will be easier to come by than profits.

Latin America Ecommerce Forecast 2022

Latin America Ecommerce Forecast 2022

Report
Jul 29, 2022

This year, Latin America will be the world’s second-fastest-growing region in retail ecommerce sales, after Southeast Asia. Sales will rise by 18.8% to $167.01 billion as mobile propels the region’s ecommerce market to new heights over the course of our forecast period.

US Holiday 2021 Review and Holiday 2022 Preview

US Holiday 2021 Review and Holiday 2022 Preview

Report
Feb 23, 2022

The 2021 holiday season saw the highest retail growth in 20 years, setting the stage for a solid 2022 holiday season.

As holiday sales snowballed online, so did out-of-stock messages

As holiday sales snowballed online, so did out-of-stock messages

Article
Feb 01, 2022

US shoppers saw more out-of-stock messages this past holiday season than in previous years, per an Adobe index that tracks this activity. The index rose to 4.0 during the 2021 season, when US ecommerce consumers received more than 6 billion out-of-stock messages. That’s about an 8% increase year over year and a 264% jump from the pre-pandemic 2019 season.

Everything you missed while you were on holiday break

Article
Jan 04, 2022

Rounding up news from the last days of 2021: The news cycle didn’t stop over the holidays. These are some of the most notable stories from the last two weeks.

For UK Christmas shoppers, crowds draw more concern than delivery times

For UK Christmas shoppers, crowds draw more concern than delivery times

Article
Dec 09, 2021

When it comes to Christmas shopping, the biggest priority among UK consumers is avoiding crowds, cited by 32% of those 18 and older.

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