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Brick-and-mortar Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Brick-and-mortar
The D2C model is evolving as wholesale, physical retail regain prominence

The D2C model is evolving as wholesale, physical retail regain prominence

Article
Aug 07, 2023

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

India Ecommerce Forecast 2023

India Ecommerce Forecast 2023

Report
Aug 02, 2023

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

Why Walmart is growing Walmart+, retail media, and B2B ecommerce

Article
Jul 31, 2023

A more accessible and expansive Walmart+ membership will help the retailer to reach 29 million subscribers this year, while in-store retail media formats could boost ad revenues. A push into B2B, logistics, and international markets may also prove lucrative.

Latin America Ecommerce Forecast 2023

Latin America Ecommerce Forecast 2023

Report
Jul 26, 2023

Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

Loblaw, Macy’s are among the retailers looking to get in on in-store retail media

Article
Jul 26, 2023

In-store retail media initiatives are gaining momentum: Loblaw, Macy’s, and Schnucks Markets are the latest retailers to invest in the channel.

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Amazon Prime Day’s solid start shows shoppers can’t resist a good deal

Article
Jul 11, 2023

Amazon Prime Day is off to a good start: Average order size so far is up over 7.7% compared with 2022; we expect total sales to top $8 billion.

What happens when big brands like Bed Bath & Beyond and Christmas Tree Shop close their doors?

Article
Jul 06, 2023

The Christmas Tree Shop is closing its doors. Overstock.com is becoming Bed Bath & Beyond. Party City went bankrupt and is closing stores. More than 50,000 stores that are open now may be closed by 2027, according to UBS. But what actually happens to retail spaces, brand identities, and competitors when a brand goes out of business?

3 strategies to increase brand presence in brick-and-mortar retail

Article
May 24, 2023

Some retailers are testing digital freezer screens that act as real-life pop-up ads, while others are leaning on in-person events to build brand awareness. Digital kiosks combine in-store sampling, promotion, and digital media—a win-win for retailers and brands alike.

Grocery, in-store, and international: Where Amazon isn’t on top

Article
May 22, 2023

Amazon is the top dog of US retail, accounting for 37.6% of all US ecommerce sales this year for a total of $431.11 billion dollars, according to our forecast. While the giant has a successful stronghold in many US industries, Amazon isn’t dominant everywhere, especially as it pertains to a physical footprint and getting consumers comfortable with its elite tech. Here are a few areas Amazon hasn’t overtaken—yet.

D2C brands Warby Parker and Allbirds made gains in Q1

D2C brands Warby Parker and Allbirds made gains in Q1

Article
May 10, 2023

DNVB companies have multiple paths for growth: Warby Parker’s sales rise 12% in Q1 thanks in part to the company’s growing physical presence, while Allbirds’ turnaround focuses on differentiating its brand.

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A tale of two retail tiers: How luxury, discount retailers approach TikTok, physical stores, and resale

Article
Apr 25, 2023

While mid-tier retailers like Bed Bath & Beyond and Kohl’s struggle, discount and luxury retailers are seeing success as some consumers trade down amid inflation while others splurge to treat themselves amid tough times, respectively. But these polar opposites are using the same tools and tactics to attract new customers and retain current ones.

5 charts showing how consumers shop across channels

5 charts showing how consumers shop across channels

Article
Mar 31, 2023

While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here’s what marketers need to know to take advantage of the increase in physical and digital shopping channels.

In-Store Retail Media 2023

In-Store Retail Media 2023

Report
Mar 16, 2023

The rise of in-store retail media will prove that the physical store is the next major media channel for brands.

US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

Global Retail Ecommerce Forecast 2023

Global Retail Ecommerce Forecast 2023

Report
Feb 21, 2023

Ecommerce sales worldwide grew at the slowest rate on record in 2022. Although 2023 is in line for a rebound, it won’t be a major spike. The era of annual double-digit booms is over, but several countries will still produce standout growth.

UK Retail and Ecommerce Sales Forecast by Category 2023

UK Retail and Ecommerce Sales Forecast by Category 2023

Report
Feb 14, 2023

Inflation in the UK is easing but remains near a 40-year high. That’s tamping down consumer spending across all categories—with total retail sales set to grow by just 1.7% in 2023, versus a pre-pandemic growth rate of around 4%.

What’s the next phase of D2C retail?

What’s the next phase of D2C retail?

Article
Jan 31, 2023

The next phase of direct-to-consumer (D2C) retail won’t be defined by a singular distribution strategy, but rather by the goal of making a real connection with customers. To get to the next level, D2Cs must use their physical presence, partnerships, marketing dollars, and customer data.

Super Saturday expected to draw record number of shoppers

Super Saturday expected to draw record number of shoppers

Article
Dec 15, 2022

Shoppers hold out for Super Saturday sales: A record 158 million consumers are expected to shop that day as Amazon, Target, and Walmart ramp up promotions.

Macy’s is cautiously optimistic this holiday season, but Kohl’s has a bigger mountain to climb

Article
Nov 18, 2022

Macy’s strong quarter underscores the difficulties facing Kohl’s: While the former is making a name for itself as a one-stop shop ahead of the holidays, Kohl’s lack of brand identity is hurting its chances of recovery.

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Latin America Retail Ecommerce Players Q2 2022 Review and 2023 Outlook

Report
Nov 16, 2022

Our latest analysis of 12 companies unpacks key trends in Latin America retail ecommerce during Q2 2022. It provides retail professionals with insights into the current landscape and what these trends mean heading into 2023.

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