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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers

The Weekly Listen: Google's ChatGPT rival, Instacart's shoppable TV QR codes, and is Twitter shedding users?

Audio
Feb 09, 2023

On today's episode, we discuss the significance of Google's ChatGPT rival Bard, whether Instacart's shoppable TV QR codes can be a hit, if Fanatics can crack the US livestream shopping code, whether Twitter allegedly shedding users is a short-term issue, where (and how) we listen to music, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Blake Droesch and Evelyn Mitchell.

The Daily: Meta's doing better than expected, rivals gain on TikTok, and consumers feelings about social media

Audio
Feb 08, 2023

On today's episode, we discuss the significance of Facebook's 2 billion daily active user milestone, what's contributing to continued negative growth, and what to expect from the metaverse this year. "In Other News," we talk about how much Reels and YouTube Shorts are creeping up on TikTok's short video lead and how Americans feel about where social media is headed. Tune in to the discussion with our analyst Debra Aho Williamson.

Reimagining Retail: Breakout brands in CPG, and the reasons for their success

Audio
Feb 07, 2023

On today's episode, host Sara Lebow tees up a conversation between our principal analyst Andrew Lipsman and Jared Schrieber, co-founder and former CEO of InfoScout (now Numerator), to discuss the latter's new book, "Breakout Brands: Why Some Brands Take Off...and Others Don't." Lipsman and Schrieber discuss why brands like Rao's Specialty Foods, White Claw Hard Seltzer, BodyArmor, and Caulipower have seen some of the biggest market share increases in their respective categories, and the reasons for their success. Find out the marketing principles behind how consumer packaged goods (CPG) brands really grow, and why many of these drivers often go overlooked.

The Banking & Payments Show: The crypto winter enters its ice age

Audio
Feb 06, 2023

On today’s episode, we investigate the changes and current issues plaguing the cryptocurrency industry. In our “Headlines” segment, we discuss the top crypto collapses of 2022. In “Story by Numbers,” we dissect a few data points that highlight the scope of the industry's fallout and its expectations in 2023. And in “For Argument's Sake,” we exchange our views on a few of the predictions that were recently made in the Insider Intelligence "Fintech Trends to Watch for 2023" report. Tune in to the conversation with host Rob Rubin, our analyst Grace Broadbent, and Simon Taylor, co-founder of 11:FS and head of strategy and content at Sardine.

The Daily: Snapchat's bright spots, is Artifact the future of social media, and how Tesla could affect Twitter

Audio
Feb 06, 2023

On today's episode, we discuss how Snapchat+ is getting on, concerns over time spent on the social platform, and why Q4 revenue growth stalled. "In Other News," we talk about whether Artifact, a new app from Instagram's co-founders, could become the future of social media, and how complications at Tesla could affect Elon Musk's other owned property, Twitter. Tune in to the discussion with our analyst Jasmine Enberg.

The Daily: How helpful has Netflix's ad-supported tier been, Peacock gains traction, and the subscriptions ceiling

Audio
Feb 03, 2023

On today's episode, we discuss how much Netflix's new ad tier has helped subscriber growth, how the impending launch of its password-sharing initiative will play out, and what happens now that Reed Hastings has stepped down as CEO. "In Other News," we talk about how Peacock can right the ship and how many streaming services the average American subscribes to. Tune in to the discussion with our analysts Daniel Konstantinovic and Paul Verna.

The Weekly Listen: Is in-store shopping bad different, buying on mobile, and are folks out on the metaverse?

Audio
Feb 02, 2023

On today's episode, we discuss whether in-store shopping is different now (in a bad way), how much people are shopping on their smartphones, whether LinkedIn's newsletter strategy is paying off, how retailers are facing tougher greenwashing penalties, if retailers have given up on the metaverse, how in-person/hybrid/remote work is working out, and more. Tune in to the discussion with our analysts Suzy Davidkhanian and Evelyn Mitchell and vice president of Briefings Stephanie Taglianetti.

The Daily: TikTok—A revelation about its algorithm, the impact of its ad prices, and will it get banned in the US?

Audio
Feb 01, 2023

On today's episode, we discuss why TikTok isn't as algorithmically driven as we once thought, the significance of its less expensive ad rates, and the likelihood of a US ban. "In Other News," we talk about Americans' brand engagement on social platforms and some upcoming milestones for social media in 2023. Tune in to the discussion with our analyst Jasmine Enberg.

Reimagining Retail: Where people will return items in the future, and how retailers can reduce online returns

Audio
Jan 31, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why returns volume is falling, where people will return items in the future, and what returns look like across the pond. Then for "Pop-Up Rankings," we rank the top five things retailers can do to reduce the volume of ecommerce returns. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Carina Perkins.

The Daily: How sports advertising is changing, US TV ad spending in 2023, and Nielsen One Ads' launch

Audio
Jan 30, 2023

On today's episode, we discuss how Amazon's Thursday Night Football rights deal performed this year, the placement of sponsor logos on team uniforms, and superimposing digital logos around sports arenas. "In Other News," we talk about what we expect will happen to TV advertising in the US in 2023 and what to make of Nielsen One Ads now that it's here. Tune in to the discussion with our analysts Paul Verna and Max Willens.

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Around the World: 2023 global trends—Retail media isn't for everyone, will TikTok run out of steam, and more

Audio
Jan 27, 2023

On today’s episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.

The Weekly Listen: The Microsoft-OpenAI deal, Apple Maps vs. Google Maps, and is streaming turning into TV?

Audio
Jan 26, 2023

On today's episode, we discuss the significance of the recent deal between Microsoft and OpenAI, whether TV is changing streaming back into TV, if the esports bubble has officially burst, whether Apple Maps' upgrades can start chipping away at Google's search dominance, some interesting facts about monarchies around the world, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

The Daily: Privacy and first-party data, Meta's GDPR fine, and Twitter loses more top advertisers

Audio
Jan 25, 2023

On today's episode, we discuss the prevalence of folks using first-party data in clean rooms, Amazon Marketing Cloud, and privacy. "In Other News," we talk about how Meta’s recent General Data Protection Regulation (GDPR) violation could threaten its ad duopoly status and the impact of Twitter losing more than 500 of its top advertisers. Tune in to the discussion with our analyst Max Willens and Tinuiti's Nirish Parsad, practice lead in emerging technology, and Aly Fields, associate director of commerce.

Reimagining Retail: How Walmart is staying in the online shopping race with Amazon, and what the future holds

Audio
Jan 24, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the power of Walmart: how Walmart is trying to stay in the online shopping race with Amazon, how Walmart+ is getting on, and what to make of its retail as a service offerings. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about the future of Walmart. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

The Banking & Payments Show: Banking innovation

Audio
Jan 23, 2023

On today's episode, we focus on how banks will innovate in 2023. In our “Headlines” segment, we discuss recent articles about what roles banks are hiring for and how banks will support open finance. In “Story by Numbers,” you’ll hear about key numbers that highlight digital innovation priorities. And in “Pretend CEO”—or in this case, “Pretend CDO”—our guest pretends he is interviewing to be the head of digital at a major banking institution in order to describe the innovation challenges facing the industry. Join the conversation with host Rob Rubin and our analyst Tyler Brown.

The Daily: 2023 B2B marketing trends—Influencer marketing in business, buyers reject traditional B2B, and more

Audio
Jan 23, 2023

On today's episode, we discuss how customer programs are moving into the spotlight, why buyers are rejecting traditional B2B experiences, how influencer marketing will find its way into the business world, and more. Tune in to the discussion with our analyst Kelsey Voss.

The Daily: 2023 tech trends—How generative AI will change creative, Web3 offers benefits for loyalty, and more

Audio
Jan 20, 2023

On today's episode, we discuss how generative AI will transform how content and creative teams function across industries, the relationship between Web3 and loyalty, brands focusing on games as a training ground for the metaverse, and more. Tune in to the discussion with our analysts Jessica Lis and Yory Wurmser.

The Weekly Listen: Reading the economic tea leaves, a verdict on virtual events, and did Twitter's ad sales just tank?

Audio
Jan 19, 2023

On today's episode, we discuss what to make of the economy's mixed signals, how young people's time spent using social media is changing, the verdict on virtual events' place in our lives, what streaming TV price hikes really mean, how much of a hit Twitter has taken to its bottom line in recent months, a few fascinating recent breakthroughs in science, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Blake Droesch, and Paul Verna.

The Daily: 2023 forecast trends—A grocery click-and-collect bright spot, a dip in online shopping, and more

Audio
Jan 18, 2023

On today's episode, we discuss a part of digital ad spending that will overperform this year, why some countries will see a dip in online shopping, what will happen to time spent on social platforms, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood, analyst Zach Goldner, and director of forecasting Oscar Orozco.

Reimagining Retail: Shopping for Xbox and Surface products, how TikTok drives sales, and store digitization

Audio
Jan 17, 2023

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

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