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Behind the numbers Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Behind the numbers

The Daily: What's next for YouTube as CEO exits, ads for Apple TV+, and improving ad measurement

Audio
Mar 08, 2023

On today's episode, we discuss why CEO Susan Wojcicki is leaving YouTube, the company's top concerns at the moment, and what the future holds. "In Other News," we talk about ads for Apple TV+ and a startup that is attempting to improve ad measurement. Tune in to the discussion with our analyst Evelyn Mitchell.

Reimagining Retail: The Live Summit Game Show—Economic uncertainty, resale value, and AR shopping

Audio
Mar 07, 2023

On today's episode, we present our first-ever live recorded podcast segment of "Behind the Numbers Reimagining Retail," recorded during our "Attention!" summit. In the episode, hosts Sara Lebow and Marcus Johnson quiz our vice president of content Suzy Davidkhanian against her retail team—analysts Sky Canaves, Blake Droesch, and Zak Stambor—in a game show focused around consumer shopping behavior, how people perceive resale value, and whether folks want to use AR to shop.

The Banking & Payments Show: Fintech investment trends 2023

Audio
Mar 06, 2023

On today's episode, we discuss the fintech investment trends of 2023. In our “Headlines” segment, we look into why 2022’s fintech investments were lower compared to 2021. In “Story By Numbers,” we question the lack of mega deals in 2022 and consider what they may look like this year. And in “For Argument’s Sake,” we focus on future investment strategies in terms of disruption. Tune in to the conversation between our host Rob Rubin, analyst Eleni Digalaki, and Alex Sion, managing director of Motive Create at Motive Partners.

The Daily: Why time spent online is falling, people's changing search behaviors, and announcements from MWC 2023

Audio
Mar 06, 2023

On today's episode, we discuss why time spent online is falling, how folks use social media, and people's changing search behaviors. "In Other News" we talk about the most interesting developments to come out of this year’s MWC event. Tune in to the discussion with our analyst Bill Fisher and Angela Wiesenmüller, vice president of global demand generation at Meltwater.

The Daily: Consumer awareness of AI, generative AI's limits, and why AI search might be a disaster

Audio
Mar 03, 2023

On today's episode, we discuss the US public's everyday awareness of AI, whether generative AI is more than just a hyper-advanced predictive text tool, and whether AI search might actually be a disaster. Tune in to the discussion with our analysts Jacob Bourne and Yory Wurmser.

The Weekly Listen: Time for Google to spin off YouTube, sentiment around targeted ads, and a TikTok car app

Audio
Mar 02, 2023

On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

The Daily: Why Disney+ is struggling, feelings about enhanced CTV ads, and a new type of in-stream video

Audio
Mar 01, 2023

On today's episode, we discuss why Disney+ lost around 3 million subscribers, how much its new ad-supported tier can move the needle, and whether The Walt Disney Co. is more likely to buy the rest of—or sell—Hulu. "In Other News," we talk about how connected TV (CTV) viewers feel about "enhanced" ad formats and what a new category of video called "accompanying in-stream" is all about. Tune in to the discussion with our analyst Paul Verna.

Reimagining Retail: What today's customer journey looks like and the top personal frustrations with it

Audio
Feb 28, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what the customer journey currently looks like, where folks are discovering products, and how the funnel is collapsing. Then for "Pop-Up Rankings," we rank the top four personal frustrations in the customer shopping journey. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

The Daily: Lessons from the DTC/commerce world, more Twitter layoffs, and how Pinterest is getting on

Audio
Feb 27, 2023

On today's episode, we discuss how UGC can build trust, how measurement and marketing drive product strategy and being authentic to the channel you’re marketing on. "In Other News," we talk about what Twitter’s new round of layoffs mean for the social platform and how Pinterest has been getting on as of late. Tune in to the discussion with our analyst Jasmine Enberg and Jon Oberlander, CEO at Ampush / EVP Social at Tinuiti.

Around the World: ChatGPT and other generative AI platform adoption across regions

Audio
Feb 24, 2023

In today’s episode, host Bill Fisher is joined by analysts Carina Perkins and Paul Briggs, and researcher Man-Chung Cheung to talk about the buzz surrounding ChatGPT, and how different regions are seeing different patterns of development in the generative AI field.

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The Weekly Listen: Is Twitter getting worse, digitally possessing a live player, and does Airbnb reflect travel?

Audio
Feb 23, 2023

On today's episode, we discuss if Twitter is actually getting worse, whether folks will want to become "Meta Verified," what it looks like to digitally insert yourself as a player into a live basketball game, whether Airbnb's recent performance is reflective of the overall travel market, what paid family leave looks like in the US and in different countries, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

The Daily: What the Big Tech players are doing in healthcare, and who's primed to be the most disruptive

Audio
Feb 22, 2023

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Reimagining Retail: Which brands are teetering on, coming back from, or going over the edge

Audio
Feb 21, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss brands that are losing their edge, approaching the edge, on the edge, and over the edge—and how they got there. Then for "Pop-Up Rankings," we rank the top four brands that came back from the edge, and how they did it. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

The Banking & Payments Show: Will banks provide good chatbots?

Audio
Feb 17, 2023

On today’s episode, we discuss ChatGPT, generative AI, and AI’s role in banking. In our “Headlines” segment, we examine if 2023 is really going to be the year of the chatbot in banking. In “Story by Numbers,” we reconcile two sets of data to find out how valuable chatbots really are and forecast how many people will consider using a bank chatbot this year. And in “For Argument’s Sake,” we debate new ideas that you may not have thought of when it comes to AI in banking and generative AI. Tune in to the conversation between our host Rob Rubin, analyst Eleni Digalaki, and Victor Chatenay, strategy and innovation manager at NatWest.

The Daily: What 2023 has in store for Spotify, how folks consume podcasts, and Tubi's ceiling

Audio
Feb 17, 2023

On today's episode we discuss why Spotify was able to add so many new users recently, how a price increase might affect the company, and what to expect from its podcast investments. "In Other News," we talk about changes in podcast listening behavior and what Tubi's ceiling is. Tune in to the discussion with our analyst Daniel Konstantinovic.

The Weekly Listen: Bad digital ads, TikTok's parent moves on VR, and people like the Grammys again

Audio
Feb 16, 2023

On today's episode, we discuss why some folks think digital ads are getting worse, whether things are looking up for Uber, TikTok’s parent company ByteDance challenging Meta on VR, why Warner Bros. Discovery will continue Discovery+, the Grammys rebounding from the pandemic's effect on viewership, the surprising most littered plastic item in the US, and more. Tune in to the discussion with our vice president of Briefings Stephanie Taglianetti and analysts Suzy Davidkhanian and Max Willens.

The Daily: Super Bowl LVII—Viewership numbers, the most interesting ads, and the unofficial playbook

Audio
Feb 15, 2023

On today's episode, we discuss whether Super Bowl viewership is trending up or down, what the best ads were (and why), and what to include in an advertiser's Super Bowl playbook. Tune in to the discussion with our analyst Paul Verna.

Reimagining Retail: Loyalty in the age of economic uncertainty, and the top 4 under-the-radar loyalty programs

Audio
Feb 14, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why people don't take advantage of loyalty, how to keep consumers engaged in membership programs, and how to make sure customers have a seamless experience with all the right loyalty touchpoints. Then for "Pop-Up Rankings," we rank the top four under-the-radar loyalty programs and consider the one thing that makes them great. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Suzy Davidkhanian.

The Daily: Amazon’s recently mixed performance, Pinterest's shoppable video, and malls refuse to go away

Audio
Feb 13, 2023

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.

The Daily: Google's going in the wrong direction, cookie replacements, and Microsoft's new ChatGPT-powered Bing

Audio
Feb 10, 2023

On today's episode, we discuss how concerning Google's drop in search ad revenues is, the likelihood of Google getting broken up by the US Department of Justice, and the main reason YouTube is struggling. "In Other News," we talk about which cookie alternatives are emerging as favorites and the significance of Microsoft adding ChatGPT's AI technology to its search engine, Bing. Tune in to the discussion with our analyst Evelyn Mitchell.

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