The P2P provider is growing its use cases to draw more users.

Retail media networks rely heavily on first-party data, but those datasets capture only part of the customer journey. As advertisers push for broader reach and measurement, gaps in that data are becoming harder to overlook.

US B2B digital ad spending reached just over $20 billion in 2025, per EMARKETER, as brands compete for attention across an increasingly fragmented channel mix.

Tech giants and brands leaned hard into AI-led creative, but consumer responses were mixed.

Visa and Main will inject capital, tools, and additional resources for small businesses’ success.

LinkedIn released a report on the trends shaping small businesses in 2026, proving that technology, trust, and relationship building will be the pillars of success for small businesses in the years ahead. Despite the unique roadblocks small businesses face amid current macroeconomic conditions, success is possible for those who stay on top of emerging technologies, invest in their digital presence, and build professional relationships.

Performance channels are gaining traction among B2B marketers, with 84% now shifting from traditional, impression-focused approaches, per a Madison Logic survey. Brands should keep investing in performance marketing for its resilience amid economic headwinds. The added flexibility will let them adapt based on rapidly shifting economic signals and consumer behavior changes.

Instagram is experimenting with its user interface in India, testing a feature where users open the app directly to a Reels feed instead of the traditional photo-first interface, the company confirmed. The brands that stay competitive in the crowded social media landscape will be those who take advantage of short-form’s potential and build ad strategies tailored to the format.

LinkedIn debuted several new features for ad automation targeting small- and mid-sized businesses (SMBs) as it looks to expand its advertiser base beyond large brands. The update reduces barriers to professional-grade ad campaigns by offering automation and AI-driven support that previously demanded larger budgets or in-house expertise.

Despite the rise of artificial intelligence in advertising, marketers worldwide still overwhelmingly rely on user-generated content (UGC) for engaging audiences, per a new study from PhotoShelter. Authenticity is the clear differentiator that makes ads connect with audiences, necessitating continued reliance on UGC.

How can B2B buyers calibrate their ad spending and budget allocations against the market, and how can media companies and solution providers assess whether their ad revenues are in line with industry trends?