An in-depth look at total media, traditional media, digital and mobile ad spending for six markets in Latin America—Argentina, Brazil, Chile, Colombia, Mexico and Peru—as well as the implications of the FIFA World Cup on consumer behavior and regional ad spending.
Total media ad spending worldwide will reach $628.63 billion in 2018, a 7.4% gain over last year. Mobile advertising’s share of spend is expected to climb to 29.2% this year.
This report provides an in-depth analysis of eMarketer’s latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in Latin America.
Powerful data and analysis on nearly every digital topic.
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