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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Robotics startup creation could be volatile during downturn

Article
Jul 25, 2022

Robot colleagues on the rise: As robots enter more industries, startups are developing systems for the bots to work collaboratively with humans. Economic turbulence will help and hinder the movement.

Target doubles down on its ecommerce strategy

Article
Jul 25, 2022

Stores are Target’s not-so-secret weapon: The retailer adds three new sortation centers to bolster its ecommerce strategy of using stores to handle online orders.

Publisher Ad Monetization 2022

Publisher Ad Monetization 2022

Report
Jul 22, 2022

Google’s end of support for third-party cookies won’t happen until 2023 at the earliest, but the average publisher site now has more than five identifiers enabled on its inventory.

Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Fakes, frauds, and fictitious accounts: How bots and spam are influencing advertising, commerce, and media

Article
Jul 21, 2022

Amazon, Twitter, and HBO Max are all dealing with fraud: Spam and fakery are affecting multiple facets of the digital economy.

Shopify looks to logistics, social commerce to spur growth

Shopify looks to logistics, social commerce to spur growth

Article
Jul 20, 2022

Shopify broadens the services it offers merchants: It partnered with YouTube to allow creators and merchants to sell products on their channels and bolstered its logistics platform by buying Deliverr.

Big Tech backs off property expansion—could other businesses follow?

Big Tech backs off property expansion—could other businesses follow?

Article
Jul 19, 2022

Big Tech pauses office expansion: The economic downturn has pushed beleaguered companies like Meta to rethink their strategies. Workers’ reluctance to return is another reason for companies to stall expansion plans.

Amazon backs lobbying coalition opposing tech regulation

Amazon backs lobbying coalition opposing tech regulation

Article
Jul 15, 2022

The scale of Big Tech’s lobbying efforts: Sides lobbying for and against Big Tech regulation are intensifying their efforts before the Senate’s recess. Companies like Amazon are backing groups to stall regulation.

Amazon’s private-label business trim could help with regulatory woes

Amazon’s private-label business trim could help with regulatory woes

Article
Jul 15, 2022

Amazon throws antitrust regulators a bone: The retailer is drastically reducing how many items it sells under its own brands, which may help alleviate government scrutiny into its business practices.

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Prime Day 2022 was Amazon's biggest yet as consumers jumped on discounts for everyday items

Article
Jul 15, 2022

Amazon was once again the big winner of this year’s Prime Day: But inflation took its toll as shoppers focused on household essentials over big-ticket purchases.

Prime Day is a chance for Amazon to flex its advertising power

Prime Day is a chance for Amazon to flex its advertising power

Article
Jul 12, 2022

Prime Day swoops in to fill the personal data vacuum: The two-day sales event is a chance for Amazon to eat up more of the digital ad market.

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Prime Day’s $2 billion growth spurt

Prime Day’s $2 billion growth spurt

Article
Jul 12, 2022

This year, Amazon will see $12.52 billion in Prime Day sales worldwide, per our estimates. The US will account for more than 60% of Prime Day sales, but outside of the US, sales growth will be stronger as Amazon brings the shopping event to more international markets.

Amazon turns to influencer marketing to reinvigorate Prime Day

Amazon turns to influencer marketing to reinvigorate Prime Day

Article
Jul 11, 2022

Could influencers help mitigate against slowing Prime Day sales? Amazon is incorporating “creator houses” into its plans for this week’s sale.

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Retailers adopt gamification, personalization, and other tactics to reinforce customer loyalty

Article
Jul 08, 2022

As customer loyalty grows more elusive, retailers beef up member rewards: Walmart, Starbucks, and Sweetgreen are just some of the companies looking to sweeten the deal to keep customers coming back.

What to expect during Amazon’s Prime Day sale

What to expect during Amazon’s Prime Day sale

Article
Jul 08, 2022

Prime Day isn’t impervious to economic slowdown, but it’ll do just fine: We still expect the event to generate more than $12.5 in revenues this year—and boost spending on other sites too.

US retail ecommerce sales to surpass $1 trillion this year

US retail ecommerce sales to surpass $1 trillion this year

Article
Jul 07, 2022

US retail ecommerce sales will top $1 trillion this year, up 9.4% from $960.44 billion last year. Come 2026, more than $1 in $5 spent on retail will come from ecommerce channels.

Spotlight: Shopify 2022

Spotlight: Shopify 2022

Report
Jul 06, 2022

Shopify offered a lifeline for merchants during the pandemic. Now, as the ecommerce environment grows more challenging, the company is devising new strategies to help brands expand their reach.

Retailers rethink their retail concepts

Retailers rethink their retail concepts

Article
Jul 01, 2022

Retailers experiment with the role of the store: Gap, Jonathan Adler, and others are testing new retail concepts and tech to determine the best way to leverage their physical presences.

Google among Big Tech companies reacting to Supreme Court abortion ruling

Article
Jun 28, 2022

Big Tech post-Roe: As tech giants like Google respond to abortion rights loss, they face a quagmire of choices about strengthening digital privacy, censorship, and where to do business.

Amazon’s people problem poses an existential threat to its customer experience

Article
Jun 24, 2022

The Amazon way of management’s unanticipated long-term costs: The retailer is running out of people to hire in its US warehouses, which could hinder its service quality and growth.

Can Big Tech manage the surging wave of unionization?

Article
Jun 24, 2022

Tech’s labor tug of war: Big Tech is raising pay and discouraging union efforts, but an increasing number of workers are banking on unions to give them a voice in negotiating working conditions and benefits.

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