Asia-Pacific remains the world's largest subscription OTT market by viewers, but countries are divided into three camps: emerging markets, developed ones still building audiences, and mature ones focused on profitability and content quality.

Bite-sized news could attract younger audiences while creating fresh ad inventory, including local placements.

Higher streaming bills could fuel churn, making ad tiers, sponsorships, and product placements more valuable.

Streaming platforms want to house more rivals: Major services are aggregating subscriptions, broadening advertisers’ access to fragmented audiences.

Paid streaming has become a global habit, but the easy growth is over. This report explores which markets will drive the next wave of viewers, and how the major international and local platforms are jostling for audience share.

Social networks still command attention, but time spent growth is slowing. As video reaches its limits and scrutiny intensifies on multiple fronts, platforms are chasing new ways to keep users engaged.

Advertisers are pouring money into channels that don’t match where consumers spend their time. This report reveals the biggest gaps across media, devices, and platforms—and where missed opportunities may lie.

CTV is becoming the center of video advertising, but bigger budgets bring demands for measurement, pricing, and performance. Here’s where the market is headed and how advertisers can deliver results.​

Story-driven integrations extend from the screen to shoppers’ carts.

TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

Ecommerce in Canada is entering a new phase. Buyer growth is slowing, but AI-powered shopping and mobile commerce are driving higher spending, reshaping how retailers compete and where future gains will come from.

This FAQ covers how much consumers spend on subscriptions, where fatigue is emerging, and how brands keep recurring revenue durable.

Peacock TV was the only major streaming service to grow its average daily household viewing time, climbing from 2.0 to 3.0 hours between December 2025 and February 2026 to tie Netflix and Hulu, according to a February survey from Comscore.

Netflix challenges YouTube: YouTube leads in reach and revenue, yet Netflix’s rapid ad climb boosts its appeal for brand dollars.

Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.

Total media time is plateauing across Asia-Pacific. But mobile and video are driving digital’s continued gains as traditional media declines.

CTV consolidates around three giants: Google, Amazon, and Netflix will near 50% of global ad dollars by 2030.

Amazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.