Asia-Pacific remains the world's largest subscription OTT (sub OTT) market by viewers, but the region's markets are following three distinct paths: countries willing to pay for premium streaming; emerging markets driving future audience growth; and countries shifting their focus toward profitability and higher-quality content.

Key Question: What are the sub OTT video viewer penetration rates across countries in Asia-Pacific?

Key Stat: Sub OTT viewer penetration varies widely in Asia-Pacific, ranging from 75.5% of digital video viewers in Australia to 21.0% in Indonesia, per our estimates.