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Emmys move to Prime Video as streaming claims another TV tentpole

Article by Marisa Jones | Oct 6, 2026

The news: The Emmy Awards are moving to streaming.

The Television Academy and Amazon Prime Video struck a six-year deal that makes Prime Video the sole home of the Emmy Awards, accessible worldwide for free, beginning in 2027.
The deal ends the awards show’s “Wheel Deal,” where it moved among networks ABC, CBS, NBC, and Fox annually for domestic rights.

The change follows The Academy Awards’ decision in December to move the Oscars to YouTube beginning in 2029.

The trend: Prime Video’s latest win is part of a broader shift in media consumption habits.

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