Job cuts at Meta and Microsoft could strain remaining workers as companies shift focus to AI amid changing corporate and political dynamics.
Retailers and tech giants are rushing to roll out AI-powered search.
Biden’s proposal to restrict AI chip exports to 120 countries faces backlash from Nvidia, which says the policy risks stifling innovation and harming economic growth.
Organizations will prioritize governance in 2025 as they ramp up genAI investments in pursuit of business transformation.
Easing AI regulations could unleash unprecedented investments. But it also raises ethical concerns that policymakers must balance with growth.
As OpenAI pushes for artificial general intelligence, its reliance on complex deals and high computing costs may force it to prioritize financial viability over human-centered AI.
With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.
AI fueled election confusion: Social platforms struggled to remove deepfakes and AI-driven misinformation during a contentious election year, but investment in moderation may dwindle now
The year of AI: Artificial intelligence invaded all aspects of life in 2024, from work to play and generation to generation. New genAI players appeared to take on megaliths like Google and Meta. It would be a copout to say that 2025 will bring more of the same, but we expect startups to begin taking more market share from Big Tech and challenging the status quo.
Big Tech’s energy shift: Companies like Google and Microsoft are increasingly turning to nuclear energy to meet the escalating power demands of AI, but regulators could stop projects before they start.
While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.
Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024’s outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.
Claiming anticompetitive behavior, Google asks the FTC to break up the exclusive partnership, arguing that it locks rivals out and entrenches Azure’s dominance.
Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.
AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.
By framing Copilot as a budget-saver that trims staffing needs, Microsoft targets enterprise buyers but risks alienating workers.
Capable new models and supercomputer plans show progress, but releasing a breakthrough “any-to-any” model next year will test its execution under tight timelines
Lawmakers criticize HHS plan to regulate healthcare AI: Their position stands in stark contrast to physicians, who could refuse to use the tech if it’s not properly vetted.
As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.
Nintendo’s Switch 2 faces fierce competition as Sony, Microsoft, and PC challengers vie for dominance in a $27.97 billion market fueled by young players.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.