Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft

Investors focus on AI infrastructure and the tech’s long-term profitability

Article
Nov 18, 2024

Uncertain returns drive interest in scalable infrastructure, with power demands outpacing consumer buy-in.

Microsoft Copilot faces growing pains, declining user adoption after only one year

Article
Nov 18, 2024

Its genAI tool fails to meet user expectations, with internal teams and customers frustrated by limited functionality and concerns over rushed development.

Nvidia’s Blackwell overheating problem threatens AI expansion and investor confidence

Article
Nov 18, 2024

Critical flaws in its flagship AI hardware force Nvidia into a rushed redesign, threatening delayed shipments and sparking doubts about the AI industry’s breakneck expansion.

Gaetz nomination signals steeper antitrust challenges for Big Tech

Article
Nov 14, 2024

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

Amazon’s $110 million AI push: Support for research or strategic play?

Amazon’s $110 million AI push: Support for research or strategic play?

Article
Nov 12, 2024

Amazon’s program democratizes access to compute resources and raises concerns about aligning corporate goals with academic freedom.

Apple’s AI strategy could fall short of iPhone success

Apple’s AI strategy could fall short of iPhone success

Article
Nov 06, 2024

Hampered by unclear monetization strategy and rising costs, Apple’s AI push faces steep adoption barriers.

Amazon’s AI investments soar in Q3 as it balances data center demand

Article
Nov 01, 2024

Its record infrastructure spending shows a commitment to AI’s “once-in-a-lifetime” opportunity.

Microsoft earnings exceed forecasts, powered by AI and advertising

Article
Oct 31, 2024

AI and ad revenues lift Microsoft’s fiscal Q1: Company’s AI-powered ad platforms draw advertisers amid enterprise cloud gains.

Meta’s AI search strategy could reshape search and advertising ecosystems

Meta’s AI search strategy could reshape search and advertising ecosystems

Article
Oct 29, 2024

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Microsoft and Google’s industry infighting continues amid antitrust inquiries

Article
Oct 29, 2024

Microsoft alleges Google is behind a front group to weaken its cloud business in Europe, signaling deepening animosity as both face mounting antitrust probes

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40% of Fortune 500 companies are using CrewAI’s AI agents

40% of Fortune 500 companies are using CrewAI’s AI agents

Article
Oct 23, 2024

By automating interviews and job offers, the fast casual giant aims to improve recruitment efficiency, but risks of bias loom large.

Anthropic’s Claude unlocks desktop control and experimental automation features

Anthropic’s Claude unlocks desktop control and experimental automation features

Article
Oct 23, 2024

Anthropic’s AI can use computers like a human in an effort to boost productivity, but operational flaws reveal the challenges of AI in daily workflows.

Netflix retreats from big-budget gaming initiative

Netflix retreats from big-budget gaming initiative

Article
Oct 22, 2024

Netflix cuts its expensive AAA gaming division, indicating anxieties about long-term, high-cost games projects. Focusing on smaller IP-based projects could better align with its business model.

Microsoft and Salesforce compete for enterprise dominance with new AI agents

Microsoft and Salesforce compete for enterprise dominance with new AI agents

Article
Oct 21, 2024

In a heated battle for AI dominance, Microsoft unveils new agents after Salesforce mocks Copilot as a throwback to “Clippy 2.0.

Cracks emerge in Microsoft-OpenAI partnership as rivalries and investments shift

Cracks emerge in Microsoft-OpenAI partnership as rivalries and investments shift

Article
Oct 18, 2024

OpenAI’s fundraising and Microsoft’s search for AI alternatives suggest a growing divide as their once-symbiotic relationship faces competition and regulatory scrutiny.

Top 100 brands lose $200 billion in brand value, says Interbrand

Top 100 brands lose $200 billion in brand value, says Interbrand

Article
Oct 18, 2024

Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.

Microsoft ad execs reveal how advertisers can prepare for the future of genAI in search

Article
Oct 15, 2024

“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Article
Oct 14, 2024

As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.

Xbox games arrive on Android after DOJ’s Google ruling

Article
Oct 11, 2024

Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.

Microsoft Copilot fails to impress businesses due to high costs and limited results

Microsoft Copilot fails to impress businesses due to high costs and limited results

Article
Oct 09, 2024

Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value

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