Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Tech giants rethink XR strategies as MR adoption plateaus and mobile AR accelerates

Article
Dec 23, 2024

While costly headsets falter, mobile AR is seeing strong momentum. Affordable solutions like Ray-Ban Meta Glasses offer promising pathways for consumer engagement.

Carrier consolidation and overburdened services in 2024: Another year of major outages

Article
Dec 20, 2024

Cyberattacks and overloads disrupt industries: From telecom strikes to service failures, 2024’s outages underline the fragility of tech systems and the urgent need for diversification and resilience strategies.

Google wants FTC to end Microsoft’s exclusivity deal with OpenAI

Article
Dec 11, 2024

Claiming anticompetitive behavior, Google asks the FTC to break up the exclusive partnership, arguing that it locks rivals out and entrenches Azure’s dominance.

Western Europe Trends to Watch in 2025

Western Europe Trends to Watch in 2025

Report
Dec 11, 2024

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

Tech Trends to Watch in 2025

Tech Trends to Watch in 2025

Report
Dec 10, 2024

AI will become deeply woven into daily life in 2025. Autonomous agents, smart devices, AR glasses, search engines, and digital twins are making AI an ambient presence in how we work, shop, browse, and interact with the world.

Microsoft opens up about AI’s detrimental effects on employment to promote Copilot

Microsoft opens up about AI’s detrimental effects on employment to promote Copilot

Article
Dec 09, 2024

By framing Copilot as a budget-saver that trims staffing needs, Microsoft targets enterprise buyers but risks alienating workers.

AWS announces genAI Nova models, supercomputer plans in bid to catch up with rivals

Article
Dec 04, 2024

Capable new models and supercomputer plans show progress, but releasing a breakthrough “any-to-any” model next year will test its execution under tight timelines

Republican lawmakers criticize the HHS’ plan to regulate the use of AI in healthcare

Republican lawmakers criticize the HHS’ plan to regulate the use of AI in healthcare

Article
Dec 03, 2024

Lawmakers criticize HHS plan to regulate healthcare AI: Their position stands in stark contrast to physicians, who could refuse to use the tech if it’s not properly vetted.

OpenAI at 2: From AI pioneer to Big Tech contender

OpenAI at 2: From AI pioneer to Big Tech contender

Article
Dec 02, 2024

As it transitions to a for-profit model, OpenAI’s innovations and investments promise growth, but leadership turmoil and rising competition may challenge its dominance.

Sony, Microsoft, and Nintendo set to clash in handheld gaming market

Sony, Microsoft, and Nintendo set to clash in handheld gaming market

Article
Dec 02, 2024

Nintendo’s Switch 2 faces fierce competition as Sony, Microsoft, and PC challengers vie for dominance in a $27.97 billion market fueled by young players.

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Microsoft and HarperCollins sign AI licensing deal, but author opt-in still required

Microsoft and HarperCollins sign AI licensing deal, but author opt-in still required

Article
Nov 25, 2024

Microsoft partners with HarperCollins to train AI on books: A $5K-per-title deal offers new data for AI but renews questions about compensation and AI’s effect on creativity.

 Digital Advertising Earnings Q3 2024

Digital Advertising Earnings Q3 2024

Report
Nov 22, 2024

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

Nvidia reports another quarter of record revenue but faces Blackwell supply constraints

Article
Nov 21, 2024

With revenues soaring 94% to $35.1 billion, it dominates AI hardware, but Big Tech’s in-house chip ambitions could challenge its position.

Adobe’s SlimLM keeps AI on-device, with no need for data centers or internet

Article
Nov 20, 2024

By processing AI locally, Adobe’s SlimLM reduces cloud computing costs and privacy concerns.

DOJ wants to force Chrome sale to dissolve Google’s monopoly

Article
Nov 19, 2024

A forced sale could upend Google’s ad revenue streams, alter the search landscape, and open the browser market to new competition.

Microsoft places security enhancements and AI innovations front and center at Ignite 2024

Microsoft places security enhancements and AI innovations front and center at Ignite 2024

Article
Nov 19, 2024

Resilience initiatives and advanced AI features aim to secure cloud services and cement its role in critical business and government tech.

Investors focus on AI infrastructure and the tech’s long-term profitability

Article
Nov 18, 2024

Uncertain returns drive interest in scalable infrastructure, with power demands outpacing consumer buy-in.

Microsoft Copilot faces growing pains, declining user adoption after only one year

Article
Nov 18, 2024

Its genAI tool fails to meet user expectations, with internal teams and customers frustrated by limited functionality and concerns over rushed development.

Nvidia’s Blackwell overheating problem threatens AI expansion and investor confidence

Article
Nov 18, 2024

Critical flaws in its flagship AI hardware force Nvidia into a rushed redesign, threatening delayed shipments and sparking doubts about the AI industry’s breakneck expansion.

Gaetz nomination signals steeper antitrust challenges for Big Tech

Article
Nov 14, 2024

His track record of investigating Silicon Valley hints at regulatory shake-ups, though ethical controversies may cloud his confirmation path.

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