Microsoft Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Microsoft
Cracks emerge in Microsoft-OpenAI partnership as rivalries and investments shift

Cracks emerge in Microsoft-OpenAI partnership as rivalries and investments shift

Article
Oct 18, 2024

OpenAI’s fundraising and Microsoft’s search for AI alternatives suggest a growing divide as their once-symbiotic relationship faces competition and regulatory scrutiny.

Top 100 brands lose $200 billion in brand value, says Interbrand

Top 100 brands lose $200 billion in brand value, says Interbrand

Article
Oct 18, 2024

Apple remains the top brand around: But the tech giant saw its first decline in 20 years as competitors embrace AI more seamlessly.

Microsoft ad execs reveal how advertisers can prepare for the future of genAI in search

Article
Oct 15, 2024

“The promise of a way better consumer experience is here. The promise of real personalization is here,” said Kya Sainsbury-Carter, corporate vice president of Microsoft Advertising.

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Big Tech’s AI energy crisis continues but creates an opening for sustainability startups

Article
Oct 14, 2024

As companies like Google and Microsoft expand power-hungry AI models, there’s an opening for startups to provide sustainable data center solutions.

Xbox games arrive on Android after DOJ’s Google ruling

Article
Oct 11, 2024

Microsoft is taking advantage of Google’s antitrust ruling, enhancing its own mobile gaming strategy while increasing options for consumers.

Microsoft Copilot fails to impress businesses due to high costs and limited results

Microsoft Copilot fails to impress businesses due to high costs and limited results

Article
Oct 09, 2024

Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value

The DOJ floats a Google breakup, foreshadowing drastic changes to search advertising

Article
Oct 09, 2024

If the DOJ breaks up Google, who would be king of search? A filing hinted at a potential breakup, but political uncertainties could slow plans.

Blizzard’s Diablo IV: Vessel of Hatred expansion targets gamer reengagement

Blizzard’s Diablo IV: Vessel of Hatred expansion targets gamer reengagement

Article
Oct 08, 2024

Amid industry layoffs and closures, Blizzard needs Vessel of Hatred to reignite interest in Diablo IV and maintain its strong position in the gaming market.

Microsoft axes HoloLens as XR market shifts to lighter, more affordable AR glasses

Microsoft axes HoloLens as XR market shifts to lighter, more affordable AR glasses

Article
Oct 03, 2024

Microsoft’s decision reflects declining interest in heavy headsets, with next-gen AR glasses setting the stage for wearable tech’s future.

OpenAI raises record $6.6 billion as investors back its AI dominance

OpenAI raises record $6.6 billion as investors back its AI dominance

Article
Oct 02, 2024

The company, now valued at $157 billion, is using deals with investors like Microsoft and Nvidia to shut out rivals and dominate the AI market.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Roblox deepens ad industry ties, laying a foundation for in-game advertising

Article
Oct 02, 2024

Roblox could kick down the door to an in-game advertising boom: The gaming and metaverse platform is deepening ties to the ad industry and hiring for ad tech roles.

AI market expected to surge to almost $1 trillion by 2027

AI market expected to surge to almost $1 trillion by 2027

Article
Sep 30, 2024

Soaring GPU and data center demand could inflate costs and delay the benefits of AI expansion.

Generative AI for Personalization in Consumer Banking

Generative AI for Personalization in Consumer Banking

Report
Sep 26, 2024

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

Microsoft ignites nuclear power to sustain AI’s hunger for energy

Article
Sep 20, 2024

Relying on the revival of a Three Mile Island reactor, Microsoft plans to harness clean energy to meet the soaring demands of AI

OpenAI rolls out genAI with critical thinking skills

OpenAI rolls out genAI with critical thinking skills

Article
Sep 20, 2024

With o1 models designed for complex problem-solving, OpenAI prioritizes critical thinking over speed, pressuring rivals like Google and Anthropic to keep up.

LinkedIn harvested user data without consent, adds opt-out feature in US

LinkedIn harvested user data without consent, adds opt-out feature in US

Article
Sep 19, 2024

Its silent data collection for AI training stirs concerns over how platforms prioritize corporate gain over user rights.

Microsoft, MGX, and BlackRock to raise $100 billion for AI data centers and energy

Microsoft, MGX, and BlackRock to raise $100 billion for AI data centers and energy

Article
Sep 18, 2024

The ambitious project aims to supercharge data centers, but the looming energy impact raises sustainability concerns.

AI investments continue, data centers grow despite overall VC funding decline

AI investments continue, data centers grow despite overall VC funding decline

Article
Sep 12, 2024

Microsoft, Oracle, and others are expanding data centers to meet AI demand, despite concerns over delayed profits.

EU consumer group calls for ban on in-app purchases

EU consumer group calls for ban on in-app purchases

Article
Sep 12, 2024

It urges stricter rules to protect minors from overspending in games like Fortnite and Minecraft.

Gaming industry struggles highlighted by Microsoft's latest round of layoffs

Gaming industry struggles highlighted by Microsoft's latest round of layoffs

Article
Sep 12, 2024

Microsoft layoffs emphasize gaming’s biggest challenges: High production costs and a saturated market mean the industry has to change.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or