Nike’s shift to D2C gives other sportswear brands an opening: Adidas, Reebok, Allbirds, and more are jockeying to take Nike’s place on store shelves.

Insider intelligence spoke with Andrew Condispoti, co-CEO of Goodlife Clothing, about the brand.

Established brands—and not DNVBs—will drive the vast majority of D2C ecommerce sales.

Building breakthrough brands with staying power in the digital age will combine the best aspects of traditional mass-market branding and a modern growth-hacking mindset. Established brands and digitally native vertical brands (DNVBs) must be willing to learn from one another.

Recent gains in direct-to-consumer (D2C) ecommerce sales are being driven more by incumbent brands than disruptors. What can they learn from each other about building brands in the digital age?

Diversification is key to Harry’s and ThirdLove’s growth plans: With consumer enthusiasm waning for direct-to-consumer models, the two companies offer a glimpse of what’s to come.

Brooklinen and Parachute push to gain market share: The two D2C home goods brands are opening stores and expanding into new channels to drive sales growth.

Our analyst Andrew Lipsman is joined by Sara Livingston, head of customer solutions at Rockerbox, to discuss where direct-to-consumer (D2C) brands' Facebook ad budgets are flowing since iOS tracking changes disrupted ad targeting and measurement last year. Find out why Google, TikTok, and connected TV are capturing more spend and how D2C budgets are likely to migrate in the coming years.

Roderick Morris co-founded Lovevery to provide parents with a subscription-based model of toys that evolve with children as they develop. He spoke with Insider Intelligence about expanding the subscription business internationally, providing parents with proper data to make purchasing decisions for their children, and more.

Curated by eMarketer, this special collection of interviews will help you understand how intentional marketing, quality products, conversion strategies, and more have led direct-to-consumer (D2C) brands to success.

Insider Intelligence spoke with Lulu Ge, founder and CEO of Elix Healing, a femtech product that offers Chinese herbal supplements for people experiencing menstrual pain.

Insider Intelligence spoke with Lindsay McCormick, founder and CEO of Bite, a direct-to-consumer (D2C) brand founded to help consumers decrease plastic use in their personal care routines, starting with a plastic-free toothpaste before expanding into other products like deodorant.

Small influencers poised to gain more brand followers: As social commerce capabilities expand and new tools power the creator economy, the demand for micro-influencers will take off.

Although eMarketer forecasts that direct-to-consumer (D2C) purchases will only account for 2.5% of total retail sales in 2022, these brands have challenged and successfully disrupted the retail industry by curating every interaction with customers.

Buying new bedding is often triggered by necessity or a life event, and when that sale happens online, creating a sensorial experience is critical. Watch Industry Voices: Spotlight on D2C with Boll & Branch CMO Jonathan Bottomley to hear why great customer service paired with inspirational and educational content helps retain existing customers and prompt future sales.

As comfort-buying furniture online continues to rise, the direct-to-consumer (D2C) home furnishing sector has exploded with growth and competition. Watch Industry Voices: Spotlight on D2C with Joybird’s vice president, marketing and business development Eric Tsai to hear how the La-Z-Boy-owned brand scales its custom furniture business by staying in sync with consumer expectations.

Last year, there was a huge shakeout in the UK’s retail landscape. Long-established names disappeared, hobbled by pandemic pressures, while a swath of digital-first players gained new customers.

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

As UK consumers settle on new ways of shopping and buying post-pandemic, retailers must keep pace and cater to these new habits.

The consumer packaged goods (CPG) and grocery sector is years beyond where it was expected to be in terms of consumer adoption of ecommerce. Watch Industry Voices: Spotlight on D2C with The Clorox Company’s Jackson Jeyanayagam to hear how the cleaning products company's brand portfolio is responding to evolving behavior and encouraging consumers of all ages to buy products online.