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D2C Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for D2C
UK Ecommerce 2019

UK Ecommerce 2019

Report
Jun 27, 2019

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

US Ecommerce 2019

US Ecommerce 2019

Report
Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

What's Driving Online Sales of Health, Personal Care and Beauty Products?

What's Driving Online Sales of Health, Personal Care and Beauty Products?

Article
Jun 20, 2019

We forecast that US retail ecommerce sales of health, personal care and beauty products will surpass $53 billion this year, up 18.6% from 2018, making it the second-fastest growing category among those we track—slightly slower than food and beverage.

Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies

Article
Jun 18, 2019

The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Interview
Jun 10, 2019

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

Where Are D2C Brands Investing Their Marketing Dollars?

Where Are D2C Brands Investing Their Marketing Dollars?

Article
Jun 07, 2019

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.

Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C

Consumer Goods Brands Hope to Fend Off Amazon by Investing in D2C

Article
Jun 04, 2019

As retail store closures continue at an alarming rate, consumer goods brands have fewer channels to sell their products outside of retail and ecommerce behemoths like Amazon, Walmart and Costco. This reality has many in the consumer goods industry looking to sidestep retail and online marketplaces altogether with hopes of selling to their customers directly.

Podcast | Rise of the D2C Unicorns

Podcast | Rise of the D2C Unicorns

Audio
May 16, 2019

eMarketer principal analyst Andrew Lipsman talks about rising direct-to-consumer (D2C) brands like shaving and skin care company Harry’s and luggage maker Away. How are these brands reaching consumers? And what drives people to try new D2C brands?

On-Demand, Tech Talk Webinar: How Digital Commerce Has Emerged as the Preferred Channel for D2C Companies

Video
Apr 17, 2019

eMarketer moderates a Tech Talk Tuesday presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discusses how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.

D2C Brands Attract Young Consumers with Sustainability Initiatives

D2C Brands Attract Young Consumers with Sustainability Initiatives

Article
Mar 13, 2019

Brands that focus on supply chain sustainability—by showcasing factory conditions, production processes and waste solutions—bode well with young consumers.

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Podcast | A Place for Digital Natives to Test Brick-and-Mortar

Podcast | A Place for Digital Natives to Test Brick-and-Mortar

Audio
Mar 12, 2019

In the latest episode of "Behind the Numbers," we sit down with Matt Alexander, co-founder of Neighborhood Goods, which mixes department store concepts and digital native brands. What do D2C brands want from a retail presence? And does the department store format have a future?

On-Demand, Meet the Analyst Webinar: Direct-to-Consumer Brands

Video
Mar 05, 2019

Join us for an upcoming Meet the Analyst webinar, featuring eMarketer principal analyst Andrew Lipsman, as he discusses how these digital natives have become experts at developing innovative products, building culturally relevant brands, and hacking their way to growth.

Digital Investments Pay Off for Walmart in Ecommerce Race

Digital Investments Pay Off for Walmart in Ecommerce Race

Article
Feb 14, 2019

Walmart, which overtook Apple last year to become the third-largest US etailer, is widening the gap with Apple. Walmart’s ecommerce sales will grow nearly 33% this year to $27.81 billion.

How D2C Darling ThirdLove Went From Zero to a Million Customers

Article
Feb 07, 2019

Dismayed by a shortage of high-quality bras, and limited store inventory, Heidi Zak co-founded the direct-to-consumer (D2C) startup ThirdLove in 2013. The mission was simple: make shopping for a bra a better experience. With a strong focus on personalization, ThirdLove stocked a wide range of sizes and styles and used customer data to create an innovative buyer journey.

Podcast | The Rise of D2C Brands

Podcast | The Rise of D2C Brands

Audio
Jan 23, 2019

In the latest episode of "Behind the Numbers," Andrew Lipsman, principal analyst at eMarketer, details the emergence of digitally native consumer brands and how they developed so much heft in a relatively short period of time.

Direct-to-Consumer Brands 2019

Direct-to-Consumer Brands 2019

Report
Jan 14, 2019

Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?

How D2C Brands Are Challenging Incumbents with Earned Media

How D2C Brands Are Challenging Incumbents with Earned Media

Article
Jan 10, 2019

With news of yet another legacy retailer (Sears) becoming a victim of disruption this week, the retail industry now turns its attention to the onslaught of fast-emerging challengers: direct-to-consumer (D2C) brands.

Direct-to-Consumer Brands Upended Retail—Now They’re Changing the Agency Model

Article
Dec 19, 2018

Direct-to-consumer (DTC) brands such as Warby Parker, Casper and Everlane have shifted how brands interact with their customers. By cutting out the middleman and establishing online relationships with customers directly, guaranteeing swift delivery and painless buying experiences, as well as positioning themselves as a better alternative to the status quo, DTC brands are carving out a new retail experience.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

Where Direct-to-Consumer Brands Are Winning Consumer Confidence

Where Direct-to-Consumer Brands Are Winning Consumer Confidence

Article
Oct 04, 2018

Direct-to-consumer (D2C) brands—encompassing everything from startups like Billie offering women's razor subscriptions to Casper, the once online-only mattress company that has products now being sold at Target—have been growing in popularity for a variety of reasons.

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