Saks Global has halved its full-year profit forecast to about $150 million after reporting a 13% year-over-year sales drop and a $77 million quarterly loss, Bloomberg reports. Less than a year after acquiring Neiman Marcus, the merger’s promise of creating a luxury powerhouse is faltering as Saks struggles with vendor payments, mounting debt, and withheld merchandise ahead of the holidays. The company’s weakened position gives competitors like Nordstrom and Bloomingdale’s an opening to capture its customer base, underscoring how fragile even top-tier retailers can be in today’s shifting luxury market.
The news: Google is experimenting with AI summaries in Discover—the news feed within its iOS and Android search apps—adding yet another threat to referral traffic for web publishers. Instead of displaying a headline and link to a news story, Discover shows an AI summary with an icon featuring the logo of any cited source. Our take: If users increasingly rely on AI summaries—and if Discover becomes a zero-click search hub—publishers risk further declines in web traffic, imperiling not just ad revenues but the viability of good journalism.
Hurricane-force headwinds force Shein to slash its valuation: The retailer’s business model is under scrutiny amid mounting pressures in the US and EU.
Are millennials pulling away from Amazon? While they were the one demographic group whose Prime Day spending dropped year over year, they continued to spend on other retailers’ sites.
This tactic reflects customers’ desire for stability and safety in the rocky year following last March’s US bank collapses.
TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.
New forecasts for US Amazon CTV ad revenues and ad-supported viewers for select streaming services.
Bloomberg’s ad strategy has lessons for struggling publishers: The news outlet pivoted from third-party programmatic ads in January and has seen its CPMs jump 20%.
Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.
This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.
Rivals are likely to spring up for Bloomberg’s recently unveiled generative AI platform. But they won’t have access to its Terminals' data.
A fading internet giant meets a fading ad format: Yahoo acquired a 25% stake in programmatic ad firm Taboola in a harbinger of bigger deals on the horizon.
Major streaming services like Netflix and Disney+ dive into advertising while more viewers cut the pay TV cord.
Spiking client demand for ESG-focused investment products will drive AUM growth over the next three years. Yet a lack of quality or public ESG data threatens investment managers’ ability to offer accurate products and might see them run afoul of rising ESG regulatory standards.
Podcast listening keeps making gains, and the medium is becoming a bigger part of marketers’ audio strategies.
Connected TV and programmatic video ad spending continues to exceed expectations in the US.
Increased political ad spending contributed to a banner year for connected TV.
The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.