Amazon Trends & Statistics

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How Will the Coronavirus Pandemic Change Amazon, and the Competition?

How Will the Coronavirus Pandemic Change Amazon, and the Competition?

Audio
Apr 20, 2020

eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.

Deal-Seekers 2020

Deal-Seekers 2020

Report
Apr 15, 2020

A decade after the end of the Great Recession (and before the coronavirus roiled the economy), consumers have stuck with older means of economizing and added new ones to their shopping mix.

The Ad Platform: Advertising on Amazon During the Pandemic

The Ad Platform: Advertising on Amazon During the Pandemic

Audio
Apr 15, 2020

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

How the Coronavirus Will Change Our US Search Ad Spending Forecast

Article
Apr 13, 2020

US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020. That’s about $6 billion to $8 billion less than we expected. Our previous forecast of US digital ad spending, completed on March 6, 2020, called for a 14.4% increase in search ad spending for all of 2020.

How Ecommerce Is Transforming FedEx's Logistics and Last-Mile Delivery

Article
Apr 12, 2020

The logistics space has changed quite a bit in the nearly two decades that Brie Carere has worked at FedEx, thanks in large part to ecommerce.

Analyst Take: How the Coronavirus Will Change Our US Search Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our US Search Ad Spending Forecast

Article
Apr 09, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

How COVID-19 Is Fast-Tracking Emerging Tech

How COVID-19 Is Fast-Tracking Emerging Tech

Article
Apr 06, 2020

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce

Article
Apr 05, 2020

With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

Effective, and Noneffective, Ads During the Coronavirus Outbreak

Effective, and Noneffective, Ads During the Coronavirus Outbreak

Audio
Apr 02, 2020

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don't expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation's call to creatives and how bad the retail store closures picture could look this year.

US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020

US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020

Article
Apr 01, 2020

For the first time, we are breaking out direct-to-consumer (D2C) ecommerce sales. We define D2C companies as digitally native brands that started as independent online retailers selling directly to consumers. Our estimates exclude travel and event tickets, payments (such as bill pay, taxes or money transfers), food or drink services, gambling and other vice good sales.

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Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic

Report
Mar 25, 2020

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

How Changes in Marketing Spend, Increased Seller Fees Are Affecting eBay

Article
Mar 15, 2020

eBay’s US retail ecommerce sales are continuing to fall year over year as a result of lower marketing investment, changes to seller fees and new internet sales tax laws.

Amazon Remains the Undisputed No. 1

Amazon Remains the Undisputed No. 1

Article
Mar 11, 2020

It’s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer—and by a huge margin. “What’s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,” said Andrew Lipsman, eMarketer principal analyst and author of our latest report, "Top 10 US Ecommerce Companies 2020: Walmart and Target Climb Rankings on Click-and-Collect Gains."

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

Article
Mar 10, 2020

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

Coronavirus Is Changing How Consumers Shop

Coronavirus Is Changing How Consumers Shop

Article
Mar 10, 2020

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

Pizza Hut’s Global Chief Customer Officer Dishes on the Benefits of a Mobile-First Approach

Article
Mar 10, 2020

After launching its mobile ordering app in 2009, Pizza Hut has made strides in the mcommerce space, constantly listening to customer feedback and adapting accordingly.

Top 10 US Ecommerce Companies 2020

Top 10 US Ecommerce Companies 2020

Report
Mar 10, 2020

This report provides an overview of the top 10 US ecommerce companies in our 2020 forecast, including analysis of growth trends for Amazon, Walmart and Target.

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

US Spotify Listeners Surpassed Pandora Listeners in 2019, Sooner than Expected

Article
Mar 06, 2020

Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019. According to eMarketer’s latest forecast on digital music listeners, the number of Spotify listeners surpassed those of Pandora two years sooner than predicted in our March 2019 forecast.

How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus

How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus

Article
Mar 05, 2020

In-person events are a cornerstone touchpoint for many B2B companies, but as the coronavirus outbreak progresses globally, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenue and sales.

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