Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

Utilizing marketplaces is one way for a seller to expand reach. But for some manufacturers and distributors, that increased reach is not worth the competitive threats that they may face on a marketplace.

To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.

eMarketer senior forecasting analyst Oscar Orozco shares our numbers for traditional pay TV and the impact of on-demand streaming services like Netflix and Amazon. Watch now.

The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.

eMarketer principal analysts Nicole Perrin and Andrew Lipsman, along with senior forecasting director Monica Peart, discuss Q2 results for Amazon and Google. They also chat about Equifax's $700 million fine, Amazon delivering packages to your trunk and interesting findings from Prime Day.

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.

CPGs are increasing their search budgets, but private-label competition and mergers and acquisitions activity is hampering overall ad spending growth.

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Twenty-year-old Chinese ecommerce giant The Alibaba Group is making moves to grow its US B2B business, allowing US-based small and medium-sized sellers to list goods on its B2B marketplace, Alibaba.com.

eMarketer principal analyst Andrew Lipsman explains how Amazon Prime Day complements the company’s flywheel of commerce, digital content and advertising. He also reviews estimates of how much business Amazon did on Prime Day and examines the event’s ripple effect on other retailers.

Despite protests, technical concerns and stiff competition from ecommerce rivals, Amazon managed to hold its most successful Prime Day yet. Though the company did not disclose its sales figures—or how many new Prime members were added—Amazon announced that it sold 175 million items during the two-day event and surpassed its combined sales total from Black Friday and Cyber Monday in 2018.

AmazonFresh, Amazon Pantry and Amazon’s Whole Foods operation cater specifically to the consumer packaged goods (CPG) market. But almost none of the retail giant’s CPG sales come from Amazon-branded goods.

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

eMarketer senior forecasting analyst Oscar Orozco breaks down our retail ecommerce numbers for Walmart, Amazon and eBay. Watch now.

Amazon Prime Day has emerged as a massive midsummer shopping event that drives incremental shopping at Amazon and competing retailers while serving as the unofficial lead-in to the back-to-school shopping season.

eMarketer principal analyst Andrew Lipsman explains why politics inside Walmart are threatening the company’s ecommerce ambitions. He also discusses why Pinterest is encouraging video, people buy things they don’t want, Whole Foods is getting a boost from Amazon and millennials like to pay for things in bits.

With Prime Day now in its fifth year, many Prime members have been conditioned to anticipate and prepare for the event.

Consumer privacy concerns affect marketing practices and will continue to alter the digital advertising landscape. Here’s what digital marketers and their companies need to know.