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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Making Sense of Amazon's Q1, Etsy's Surprise Pivot and Automating Brand Creative

Making Sense of Amazon's Q1, Etsy's Surprise Pivot and Automating Brand Creative

Audio
May 12, 2020

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what to make of Amazon's Q1 2020 earnings from a retail and advertising perspective. They then talk about Walmart's "Express Delivery," a new company that automates brand creative, Amazon using independent seller's data and why a senior executive stepping down is such a big deal.

Amazon Advertising in a Shifting Landscape | Sponsored Content | Tech-Talk Webinar, On-Demand

Video
May 08, 2020

eMarketer was pleased to moderate a Tech-Talk Webinar featuring ChannelAdvisor's Michael Schwartz, manager of client strategy, and Ryan Barker, sales engineer. They’ve compiled a number of tactics and tips to consider implementing on the Amazon marketplace in the wake of this crisis.

What Grocery Retailers Can Learn from the Past Weeks

What Grocery Retailers Can Learn from the Past Weeks

Article
May 05, 2020

Grocery companies—and more specifically their systems and services—have really been put to the test amid the pandemic. Many grocers are having trouble keeping items on the shelves. And even the most prepared are encountering issues with supply chain logistics.

Ad Spending Surged for Amazon in Q1 as Shoppers Stocked Up

Ad Spending Surged for Amazon in Q1 as Shoppers Stocked Up

Article
Apr 30, 2020

Advertising on Amazon has been volatile for the past few months as consumers caught on to the approaching coronavirus crisis and began stocking up on supplies. Shopping surged, driving many products out of stock. That in turn dried up advertising competition in certain categories—and Amazon’s de-prioritization of nonnecessities had the same effect on other categories.

Supply Chains Are Strained as the Pandemic Causes a Surge in Online Orders

Supply Chains Are Strained as the Pandemic Causes a Surge in Online Orders

Article
Apr 23, 2020

Consumers have been conditioned to expect fast delivery of online orders, but the pandemic has flashed a spotlight on how strained supply chains can get—even among savvy retailers like Amazon, which heavily focused its business on expedited shipping.

How Will the Coronavirus Pandemic Change Amazon, and the Competition?

How Will the Coronavirus Pandemic Change Amazon, and the Competition?

Audio
Apr 20, 2020

eMarketer principal analyst Andrew Lipsman discusses how the coronavirus pandemic will affect retail and the balance of power between Amazon and the competition. He then talks about eBay appointing a new CEO, 'Amazon Shipping' being put on hold and Le Tote and Lord & Taylor going online-only.

Deal-Seekers 2020

Deal-Seekers 2020

Report
Apr 15, 2020

A decade after the end of the Great Recession (and before the coronavirus roiled the economy), consumers have stuck with older means of economizing and added new ones to their shopping mix.

The Ad Platform: Advertising on Amazon During the Pandemic

The Ad Platform: Advertising on Amazon During the Pandemic

Audio
Apr 15, 2020

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

How the Coronavirus Will Change Our US Search Ad Spending Forecast

Article
Apr 13, 2020

US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020. That’s about $6 billion to $8 billion less than we expected. Our previous forecast of US digital ad spending, completed on March 6, 2020, called for a 14.4% increase in search ad spending for all of 2020.

How Ecommerce Is Transforming FedEx's Logistics and Last-Mile Delivery

Article
Apr 12, 2020

The logistics space has changed quite a bit in the nearly two decades that Brie Carere has worked at FedEx, thanks in large part to ecommerce.

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Analyst Take: How the Coronavirus Will Change Our US Search Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our US Search Ad Spending Forecast

Article
Apr 09, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

How COVID-19 Is Fast-Tracking Emerging Tech

How COVID-19 Is Fast-Tracking Emerging Tech

Article
Apr 06, 2020

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce

The Coronavirus Will Cause a Lasting Step Change in Grocery Ecommerce

Article
Apr 05, 2020

With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

Effective, and Noneffective, Ads During the Coronavirus Outbreak

Effective, and Noneffective, Ads During the Coronavirus Outbreak

Audio
Apr 02, 2020

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don't expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation's call to creatives and how bad the retail store closures picture could look this year.

US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020

US Direct-to-Consumer Ecommerce Sales Will Rise to Nearly $18 Billion in 2020

Article
Apr 01, 2020

For the first time, we are breaking out direct-to-consumer (D2C) ecommerce sales. We define D2C companies as digitally native brands that started as independent online retailers selling directly to consumers. Our estimates exclude travel and event tickets, payments (such as bill pay, taxes or money transfers), food or drink services, gambling and other vice good sales.

Q1 2020 Digital Video Trends

Q1 2020 Digital Video Trends

Report
Mar 30, 2020

As more people cut the cord, viewers are increasingly tuning in to live digital video services.

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic

Looking Back at the Great Recession, as the World Faces a Coronavirus Pandemic

Report
Mar 25, 2020

The COVID-19 pandemic and efforts to mitigate it are wreaking havoc on the economy. How will advertisers respond? We looked back at our coverage of the industry during the Great Recession of 2007-2009 for historical perspective and precedents.

How Changes in Marketing Spend, Increased Seller Fees Are Affecting eBay

Article
Mar 15, 2020

eBay’s US retail ecommerce sales are continuing to fall year over year as a result of lower marketing investment, changes to seller fees and new internet sales tax laws.

Amazon Remains the Undisputed No. 1

Amazon Remains the Undisputed No. 1

Article
Mar 11, 2020

It’s little surprise that Amazon once again ranks as the No. 1 US ecommerce retailer—and by a huge margin. “What’s surprising is that despite accounting for nearly four in 10 ecommerce dollars, the company continues to gain market share and extend its lead,” said Andrew Lipsman, eMarketer principal analyst and author of our latest report, "Top 10 US Ecommerce Companies 2020: Walmart and Target Climb Rankings on Click-and-Collect Gains."

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

Article
Mar 10, 2020

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

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