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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Nearly half of US marketers plan to invest in MMM over the next year
Article |
Oct 10, 2025
Consumers get a head start on holiday shopping
Article |
Oct 9, 2025
How Coach is brewing up experiences
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Oct 9, 2025
SiriusXM ties audio to audience affinity at Advertising Week
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Oct 9, 2025
Technology is speeding up the auto industry—but culture’s hitting the brakes
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Oct 9, 2025
Another legal setback for pharma in drug pricing negotiations
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Oct 9, 2025
Generics avoid tariffs as Trump narrows focus to brand-name drugmakers
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Oct 9, 2025
Cross-media ad strategies are evolving—here’s what’s missing in your ROI equation
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Oct 9, 2025
North Dakota’s Roughrider stablecoin is the first minted on Fiserv’s platform
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Oct 9, 2025
Uniqlo parent Fast Retailing looks to the US and Europe for growth
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Oct 9, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Podcast Listeners, by Generation
Ad Spending
Ad Revenues, by Platform
Time Spent
by Generation
Podcast Listeners by Platform
Podcast Viewers by Platform
Source: EMARKETER Forecast, September 2025 - September 2025
Note: internet users who listen to a podcast via digital stream or direct download on any device at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; Millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; Baby boomers are individuals born between 1946 and 1964
Additional Note: Podcasts are audio-first, serialized episodes designed to be fully experienced through listening alone. They may be distributed on video platforms, but if visual elements are required, the content is considered a video program. Internet users who listen to or watch podcasts via video platforms (e.g., YouTube) are included.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.