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EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Youtube Podcast Viewers
Ad Spending
Podcast Ad Spending
PRO+
Programmatic Podcast Ad Spending
Ad Spending per Hour, per Person
Podcast Ad Spending per Hour Spent with Podcasts, per Person
Ad Revenues, by Platform
Spotify Podcast Ad Revenues
iHeartMedia Podcast Ad Revenues
Time Spent
Podcasts
Podcasts by Listeners
Users
Podcast Listeners
Podcast Viewers
Weekly Podcast Listeners
by Age
Podcast Listeners, by Age
Podcast Listener Penetration, by Age
Podcast Listener Share, by Age
by Sex
Podcast Listeners, by Sex
by Generation
Podcast Listeners, by Generation
Podcast Listeners by Platform
Apple Podcast Listeners
iHeartRadio Podcast Listeners
Spotify Podcast Listeners
Podcast Viewers by Platform
Spotify Podcast Viewers
Youtube Podcast Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- September 2025 
Note: internet users of any age who watch a podcast on Spotify via digital stream or direct download on any device at least once per month
Additional Note: Podcasts are audio-first, serialized episodes designed to be fully experienced through listening alone. They may be distributed on video platforms, but if visual elements are required, the content is considered a video program. Video platforms for podcast viewing include Apple Podcasts, Spotify, YouTube, and YouTube Music, among others. Internet users who listen to podcasts with the video playing in the background are counted as podcast viewers.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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