Source & Notes
Data Table
Source: EMARKETER ForecastJanuary 2026 
Note: internet users who listen to a podcast via digital stream or direct download on any device at least once per month
Additional Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded. Podcast listeners include those who listen to podcasts via video platforms such as YouTube.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.
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