Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Dec 5, 2025
SMB marketers are using AI for landing page design more than any other optimization tactic
Article |
Dec 5, 2025
TikTok, social change, and Gen Z give men's fragrances their moment
Article |
Dec 5, 2025
Crypto exchange Kraken introduces services for the ultrawealthy Gen Z
Article |
Dec 5, 2025
The weight of student loans is changing financial priorities
Article |
Dec 5, 2025
Capital markets, wealth drive earnings for Canada’s big banks
Article |
Dec 5, 2025
Big Tech stitches a multicloud network to curb outage disruption
Article |
Dec 5, 2025
Mark Cuban urges Trump administration to drop generic drug fees
Article |
Dec 5, 2025
Gap’s AI chatbot slip-up spotlights rising brand safety concerns
Article |
Dec 5, 2025
Binance and Cash App make plays for Gen Alpha consumers
Article |
Dec 5, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Amazon Prime Day Sales
Ad Revenue
Retail Ecommerce
Onsite Retail Media
Onsite Retail Media, by Format
Offsite Retail Media
OTT
by Device
by Product Category
Households
Prime Day
Users
Source: EMARKETER Forecast, October 2025 - November 2025
Note: represents the gross value of products or services sold on amazon.com (browser or app), regardless of the method of payment or fulfillment; excludes travel and event tickets, Amazon Web Services (AWS) sales, advertising services, and credit card agreements; includes direct and marketplace sales
Additional Note: The Amazon Prime Day sales event may occur on a different day each year; its duration may vary.
Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, and demographic adoption trends.