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Explore our Research →Marketers use GenAI to customize video ads
Article |
Aug 20, 2025
The big answers: EMARKETER Daily quiz
Article |
Aug 19, 2025
OOH spurs hike in awareness
Article |
Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
Article |
Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
Article |
Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
Article |
Aug 19, 2025
Another oral drug for weight loss delivers lower-than-expected results
Article |
Aug 19, 2025
Rising health concerns drive demand for NA and low-ABV options
Article |
Aug 19, 2025
American Express hit a volley back at rivals with expanded resort network and US Open offerings
Article |
Aug 19, 2025
T-Mobile’s privacy missteps, rejected appeal demonstrate risks of location data
Article |
Aug 19, 2025
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Learn More →OTT CTV Ad Revenues
Ad Revenues
Retail Ecommerce
Ecommerce Channel
Ecommerce Channel, by Format
by Product Category
Households
Prime Day
Users
Source: EMARKETER Forecast, July 2025 - May 2025
Note: includes instream video such as those appearing before, during or after digital video content on a subscription-based OTT platform (pre-roll, mid-roll, post-roll video ads) and video overlays; includes advertising across all connected TV (CTV) devices for all formats mentioned
Additional Note: Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes instream and outstream video ads; data prior to 2017 includes only outstream video ads.
Methodology: Digital ad includes banner ads and other (static display and ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), classified ads, email (embedded ads only), mobile messaging (SMS, MMS and P2P messaging), rich media (including instream and outstream video ads), search ads (including contextual text links, paid inclusion, paid listings and SEO), sponsorships, lead generation (referrals); rich media data for 2017-2022 includes instream and outstream video ads; data prior to 2017 includes only outstream video ads.