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EMARKETER
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Amazon Direct Sales (1P)
Ad Revenues
Total Ad Revenues
PRO+
Amazon B2B Ad Revenues
Mobile Ad Revenues
OTT Ad Revenues
PRO+
OTT CTV Ad Revenues
Amazon Prime Video Ad Revenues
Amazon Prime Video CTV Ad Revenues
by Format
Display Ad Revenues
Search Ad Revenues
Retail Ecommerce
Amazon Retail Ecommerce Sales
Ecommerce Channel
Amazon Ecommerce Channel Ad Revenues
Ecommerce Channel, by Format
Amazon Ecommerce Channel Display Ad Revenues
Amazon Ecommerce Channel Search Ad Revenues
by Seller
Amazon Business Product Sales
Amazon Direct Sales (1P)
Amazon Marketplace Sales (3P)
by Product Category
Amazon Retail Ecommerce Sales, by Product Category
Amazon Retail Ecommerce Sales Growth, by Product Category
Amazon Retail Ecommerce Sales Penetration, by Product Category: % of Total Amazon Retail Ecommerce Sales
Amazon Retail Ecommerce Sales Penetration, by Product Category: % of Total Retail Ecommerce Sales
Amazon Retail Ecommerce Sales Share, by Product Category: % of Total Retail Sales
Revenues
Amazon Subscription Services Revenues
Amazon Web Services Healthcare Cloud Revenues
Households
Amazon Prime Households
Prime Day
Amazon Prime Day Sales
Amazon October Sales Event Ecommerce Sales
Amazon October Sales Event Ecommerce Sales Tariff Scenario
Ecommerce Sales During Prime Day
Time Spent
Time Spent with Amazon Prime Video
Time Spent with Amazon Prime Video by Viewers
Users
Amazon Alexa Users
Amazon Prime Users
Amazon Echo Users
Amazon Fire TV Users
Amazon Music Listeners
Viewers
Amazon Freevee Viewers
Amazon Prime Video Viewers
Amazon Prime Video Ad-Free Viewers
Amazon Prime Video Ad-Supported Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- May 2025 
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; includes banner ads and other (static display ads such as Facebook's Feed Ads and Twitter's Promoted Tweets), rich media (including in-stream and outstream video ads), and sponsorships; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites
Additional Note: Amazon direct sales include products from first-party sellers that sell inventory directly to Amazon, which then sells it to the end consumer.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues from major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders
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