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OOH Ad Spending
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes both traditional and digital out-of-home advertising; includes billboards, place-based (including in-store retail media), street furniture, and transit
Additional Note: Financial services includes banking and lending companies, insurance companies, payments and money movement firms, securities, investment and wealth management firms, accounting and tax services, rating agencies, credit agencies, identity theft protection services, blockchain and digital asset services, alternative derivatives and trading services including prediction markets, embedded finance & open banking platforms.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.