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EMARKETER
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Banking & Lending
Overall
Total Media Ad Spending
by Media
Digital Ad Spending
Traditional Ad Spending
by Device
Mobile Ad Spending
Nonmobile Ad Spending
by Format
Display Ad Spending
Search Ad Spending
Social Network Ad Spending
Video Ad Spending
Other Digital Ad Spending
Digital Ad Spending by Subcategory
Banking & Lending
Insurance
Payments & Money Movement
Securities, Investment & Wealth Management
Other Financial Services
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Banking and lending includes checking and savings accounts, commercial and retail banks, cooperative banks, credit unions, mortgage lending, personal loans, crowdfunding, financing for automotives, education, pools, real estate, etc.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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