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Explore our Research →The big answers: EMARKETER Daily quiz
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GPT-5 could turn ChatGPT into an AI-powered commerce platform
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Budget considerations creep into Gen Z spending habits
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Brinker beats, Cava misses as consumers get picky about dining
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Privacy concerns cloud AI enthusiasm among C-suite executives
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Aug 12, 2025
Marketers tune into podcasts amid a noisy ad landscape
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Our Methodology
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Learn More →Payments & Money Movement
Overall
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2024 - June 2024
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Payments and money movement includes credit and debit cards, payment platforms, card networks, currency exchange and management, digital currency, cryptocurrency, money transfer and payment processing, and financial technology payment providers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.