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See All Topics →Latest Articles
Explore our Research →Marketers use GenAI to customize video ads
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Aug 20, 2025
The big answers: EMARKETER Daily quiz
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Aug 19, 2025
OOH spurs hike in awareness
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Aug 19, 2025
From hidden costs to full control: Georgia-Pacific’s programmatic pivot
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Aug 19, 2025
Google’s language targeting changes could reshape bilingual strategies, reduce advertiser control
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Aug 19, 2025
Prominent pediatrician association provides COVID-19 vaccine recommendations that contradict HHS
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Aug 19, 2025
Another oral drug for weight loss delivers lower-than-expected results
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Aug 19, 2025
Rising health concerns drive demand for NA and low-ABV options
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Aug 19, 2025
American Express hit a volley back at rivals with expanded resort network and US Open offerings
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Aug 19, 2025
T-Mobile’s privacy missteps, rejected appeal demonstrate risks of location data
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Aug 19, 2025
About
Our Methodology
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Learn More →Traditional Ad Spending
Source: EMARKETER Forecast, August 2024 - April 2025
Note: Includes directories, magazines, newspapers, out-of-home, radio, and TV; numbers may not add up to total due to rounding
Additional Note: Automotive includes all automotive-related categories including sale/purchase of vehicles and parts and maintenance including but not limited to the following categories and segments: new car, used car, service, parts, OEMs, dealer associations, franchise dealers, co-op, independent dealers, aftermarket service, aftermarket parts, auto finance (depending on the source of the ad spending) wholesale/auction and private party sales.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.