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Other Digital Ad Spending
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding; includes classifieds and directories, email, lead generation and mobile messaging
Additional Note: Automotive includes all automotive-related categories including online auto dealers, the sale/purchase of motor vehicles and parts and maintenance including but not limited to the following categories and segments: new car, used car, service, parts, OEMs, dealer associations, franchise dealers, co-op, independent dealers, aftermarket service, aftermarket parts, auto finance, wholesale/auction and private party sales. Motor vehicles include passenger cars, motorcycles, sport utility vehicles (SUVs), vans, pickup trucks, and commercial heavy-duty trucks and buses. It also includes electric and hybrid vehicles.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.