Newsletter sign-up
Contact Sales:1-800-405-0844
Online Auto Dealers
Overall
by Traditional Media
by Device
by Format
Digital Ad Spending by Subcategory
Source: EMARKETER Forecast, August 2026 - August 2026
Note: Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned; numbers may not add up to total due to rounding
Additional Note: Online auto dealers include online automotive dealer/comparison sites defined as digital-first platforms, e-commerce networks, and modernized dealerships that enable consumers or businesses to research, finance, purchase, trade in, and arrange delivery of vehicles primarily online. These platforms can hold inventory, aggregate dealer inventory, support remote financing and identity verification, manage trade-in valuation, and facilitate digital paperwork and delivery. It includes direct-to-consumer online used car platforms, OEM online direct and connected new-car sales, EV direct models, digital automotive marketplaces, lead-generation marketplaces, dealer comparison sites, digital retail enablers, and online wholesale or auction platforms. B2B online auto auctions and wholesale marketplaces used by dealers, fleet operators, and rental agencies are also included.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.