Source: EMARKETER Forecast, May 2025 - June 2025
Note: ages 18+ who use at least once per month; includes all time spent with Facebook, regardless of multitasking; excludes Instagram
Additional Note: Figures are rounded to the nearest minute. Includes all desktop/laptop and mobile time spent on Facebook.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.