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EMARKETER
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Social Networks by Users
Overall
Time Spent with Social Networks
Time Spent with Social Network Video
by Device
Time Spent with Social Networks, by Device
Time Spent with Facebook, by Device
by Social Network
Time Spent with Facebook
Time Spent with Facebook Video
Time Spent with Instagram
Time Spent with Snapchat
Time Spent with TikTok
Among Users
Social Networks by Users
Facebook by Users
Time Spent with Instagram by Users
Time Spent with Snapchat by Users
Time Spent with TikTok by Users
Smartphone Social Networks by Users
Tablet Social Networks by Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: ages 18+ who use at least once per month; includes all time spent with social networks via desktop/laptop and mobile, regardless of multitasking
Additional Note: Figures are rounded to the nearest minute. Time spent with social networks includes watching video streamed through social networks. There is overlap with digital video time spent.
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
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