ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Shoppers do their homework before heading to stores

Article |
 Aug 29, 2025

RFK Jr. set to testify at Senate hearing in wake of CDC upheaval

Article |
 Aug 29, 2025

Apparel winners and losers in 2025

Article |
 Aug 29, 2025

The big answers: EMARKETER Daily quiz

Article |
 Aug 28, 2025

Gen Zers, Millennials consider beauty products essential

Article |
 Aug 28, 2025

No click, no problem: How retailers can succeed in a zero-click world

Article |
 Aug 28, 2025

Sports and news shift to streaming as linear TV faces tipping point

Article |
 Aug 28, 2025

Revolut takes big step toward expanding in the US

Article |
 Aug 28, 2025

Neurologists think in terms of drug categories, not product names

Article |
 Aug 28, 2025

Citi Wealth’s two new AI tools can supercharge client communications

Article |
 Aug 28, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Time Spent with Social Networks, by Device
Overall
Time Spent with Social Networks
Time Spent with Social Network Video
by Device
Time Spent with Social Networks, by Device
Time Spent with Facebook, by Device
by Social Network
Time Spent with Facebook
Time Spent with Facebook Video
Time Spent with Instagram
Time Spent with Snapchat
Time Spent with TikTok
Among Users
Social Networks by Users
Facebook by Users
Time Spent with Instagram by Users
Time Spent with Snapchat by Users
Time Spent with TikTok by Users
Smartphone Social Networks by Users
Tablet Social Networks by Users
Become a Client
Does your company already subscribe?

Find out if your company offers access to EMARKETER.

Get access
Source & Notes
Data Table
Source: EMARKETER Forecast- June 2025 
Note: ages 18+; includes all time spent with social networks, regardless of multitasking; includes usage via desktop/laptop computers and mobile (smartphones and tablets)
Methodology: Estimates are based on the analysis of estimates from other research firms, consumer media consumption and device adoption trends.
Become a Client
Powerful data and analysis on nearly every digital topic.
Become a Client