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EMARKETER

Latin America Digital Video Forecast 2023

Mobile Viewership Dominates, but CTV Spurs New Opportunities

Report by Matteo Ceurvels  |  Mar 30, 2023
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Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery
About This Report
Latin America’s digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.
Topics
Digital Video
Video-on-Demand (VOD)
Mobile Video
Latin America
Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery

Executive Summary

At 375.0 million people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific. The region is a hotbed of opportunities for media companies, fueled by greater consumer adoption of paid and ad-supported streaming services.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What does digital video and subscription over-the-top (sub OTT) usage look like by country and in Latin America?
  2. What devices and platforms command the most viewership?
  3. What are the growth opportunities for media companies in an increasingly fragmented landscape?
Digital Video Viewer Penetration Worldwide, by Region, 2023 & 2026 (% of internet users)
E-Mail ChartDownload

KEY STAT: More than 4 in 5 internet users in Latin America will watch digital video at least once per month this year. That makes the region the second-most-penetrated digital video market in the world, behind North America.

Here’s what’s in the full report

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9charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. More than 400 million people will regularly watch digital video in Latin America by 2026.
  3. Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
  4. YouTube will have more viewers in Latin America than Facebook will have users by 2025.
  1. Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
  2. Netflix reigns supreme as others battle for second place.
  3. Latin America is a boon to Netflix’s global expansion efforts.
  4. Pay TV will give way to streaming as cord-cutting accelerates.
  1. What do these forecasts mean for media companies in 2023?
  2. Sources
  3. Media Gallery

Charts in This Report

Digital Video Viewer Penetration Worldwide, by Region, 2023 & 2026 (% of internet users)Digital Video Viewers in Latin America, by Country, 2021-2026 (millions)
Share of Time Spent Viewing OTT Streaming Video Worldwide, by Device and Region, Q2 2022 (% of total)YouTube Viewers* vs. Facebook Users** in Latin America, 2012-2026 (millions)
Subscription OTT Video Service User Growth Worldwide, by Region, 2023 (% change)Netflix Viewer Penetration Worldwide, by Region, 2023 (% of subscription OTT video service users)
Average Revenues* per Netflix Membership in Select Regions, 2019-2022 (dollars)Subscription OTT Video Viewers* vs. Traditional Pay TV Viewers** in Brazil, 2014-2026 (millions)
Subscription Video-on-Demand (SVOD) Service User Penetration in Brazil, by Socioeconomic Class, March 2020 & March 2022 (% of digital video viewers in each group)
Download
Report
Spreadsheet
Deck
The One-Pager
Share
Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery
About This Report
Latin America’s digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.
Topics
Digital Video
Video-on-Demand (VOD)
Mobile Video
Latin America
Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery

authors

Matteo Ceurvels

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Iwona Drapala
Senior Forecasting Analyst
Paola Flores-Marquez
Researcher, Latin America & Spain
Paul Verna
Principal Analyst
Max Willens
Senior Analyst
Jane Xu
Associate Forecasting Analyst
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