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Learn More →Latin America Digital Video Forecast 2023
Mobile Viewership Dominates, but CTV Spurs New Opportunities
Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery
About This Report
Latin America’s digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.
Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery
Executive Summary
At 375.0 million people, Latin America will boast the world’s second-largest base of digital video viewers this year, after Asia-Pacific. The region is a hotbed of opportunities for media companies, fueled by greater consumer adoption of paid and ad-supported streaming services.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- What does digital video and subscription over-the-top (sub OTT) usage look like by country and in Latin America?
- What devices and platforms command the most viewership?
- What are the growth opportunities for media companies in an increasingly fragmented landscape?
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KEY STAT: More than 4 in 5 internet users in Latin America will watch digital video at least once per month this year. That makes the region the second-most-penetrated digital video market in the world, behind North America.
Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery
About This Report
Latin America’s digital video audience will be the second largest in the world this year. As greater adoption of paid and ad-supported streaming services takes hold, the region will remain a key market for new user growth on the international stage. Here are our latest forecasts.
Table of Contents
Executive Summary
More than 400 million people will regularly watch digital video in Latin America by 2026.
Mobile will accelerate growth, but connected TV (CTV) is digital video’s next frontier.
YouTube will have more viewers in Latin America than Facebook will have users by 2025.
Latin America is a bright spot for sub OTT growth, despite macroeconomic challenges.
Netflix reigns supreme as others battle for second place.
Latin America is a boon to Netflix’s global expansion efforts.
Pay TV will give way to streaming as cord-cutting accelerates.
What do these forecasts mean for media companies in 2023?
Sources
Media Gallery
authors
Matteo Ceurvels
Contributors
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Iwona Drapala
- Senior Forecasting Analyst
- Paola Flores-Marquez
- Researcher, Latin America & Spain
- Paul Verna
- Principal Analyst
- Max Willens
- Senior Analyst
- Jane Xu
- Associate Forecasting Analyst
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