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Boost your brand and generate demand with media programs.

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Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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August 1, 2026

Improvements in CTV Measurement Could Drive Further Growth in the Channel

Featured In

The Future of Digital 2027

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Chart Title

Improvements in CTV Measurement Could Drive Further Growth in the Channel

Publication Date

August 1, 2026

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Featured In

The Future of Digital 2027

Topics

Connected TVs Marketing Measurement Surveys Marketing Tactics Digital Advertising United States