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May 1, 2026
Sports Converged TV Ad Spending Will Grow by More Than $5 Billion From 2026 to 2030
Description
US Sports Ad Spending TV vs OTT 2025-2030Note
Sports TV ad spending includes all inventory sold and controlled by TV networks, regardless if it’s distributed via digital pay TV (virtual multichannel programming distributor, or vMVPD), traditional pay TV, or over-the-air (OTA) TV. Sports ad spending includes live sports games, official league ... events such as drafts and combines, and related shoulder programming tied to these events. Standalone studio shows and highlight programs are excluded; Sports OTT ad spending includes all inventory sold and controlled by OTT platforms or distributors. Inventory sold by TV networks, even if delivered within vMVPD environments, is excluded. Sports ad spending includes live sports games, official league events such as drafts and combines, and related shoulder programming tied to these events. Standalone studio shows and highlight programs are excludedFeatured In
US Sports Converged TV Advertising 2026Sources
Chart Title
Sports Converged TV Ad Spending Will Grow by More Than $5 Billion From 2026 to 2030Publication Date
May 1, 2026