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January 26, 2026

Average Time Spent per Week Watching Social/Creator Video Among US Teens/Adults, by Age, 2022 & 2025 (hours)

Methodology

Data is from the January 2026 Hub Research report titled "Video Redefined." 1,896 US consumers ages 13-74 were surveyed online during December 2025. The survey included an oversample of respondents ages 13-24 for a more precise measurement of Gen Z.

Featured In

Creator videos now account for over one-quarter of time with TV and video

Sources

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Chart Title

Average Time Spent per Week Watching Social/Creator Video Among US Teens/Adults, by Age, 2022 & 2025 (hours)

Publication Date

January 26, 2026

Sources

Featured In

Creator videos now account for over one-quarter of time with TV and video

Topics

Social Media Usage Adults Teens Generation X Generation Z Millennials Digital Video United States