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Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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February 1, 2025

Gen Z Will Be the Primary Driver of Digital Buyer Growth

Featured In

US Digital Buyers by Demographic 2025 Gen Z Technology and Media Preferences 2025 Brands must go social-first as gen z rewrites search habits Gen Z, millennials drive anime viewership—and brands should tap in Pinterest’s ad offerings evolve with features targeting Gen Z

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Chart Title

Gen Z Will Be the Primary Driver of Digital Buyer Growth

Publication Date

February 1, 2025

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Featured In

US Digital Buyers by Demographic 2025 Gen Z Technology and Media Preferences 2025 Brands must go social-first as gen z rewrites search habits Gen Z, millennials drive anime viewership—and brands should tap in Pinterest’s ad offerings evolve with features targeting Gen Z

Topics

Digital Shoppers & Buyers Generation X Generation Z Millennials Baby Boomers United States