Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 1, 2025

Netflix Takes the Most Sub OTT Time, but Hulu, Amazon, and Peacock Win on Sub OTT Ad Spend Share (% of time spent per day with subscription OTT (sub OTT) video by US adults and % of US sub OTT ad spending, by platform, 2025)

Netflix Takes the Most Sub OTT Time, but Hulu, Amazon, and Peacock Win on Sub OTT Ad Spend Share (% of time spent per day with subscription OTT (sub OTT) video by US adults and % of US sub OTT ad spending, by platform, 2025)