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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Read through guides, explore resource hubs, and sample our coverage.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 15, 2025

US Total Media Ad Spending and Growth, by Format/Media, 2024 & 2025 (billions, % of total, and % change)

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Chart Title

US Total Media Ad Spending and Growth, by Format/Media, 2024 & 2025 (billions, % of total, and % change)

Publication Date

June 15, 2025

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Source information is only available to PRO subscribers.

Topics

Total Media Ad Spending Out-of-Home Ad Spending Search Marketing Digital Video Ad Spending TV Ad Spending Radio Ad Spending Social Media Ad Spending United States

US Total Media Ad Spending and Growth, by Format/Media, 2024 & 2025 (billions, % of total, and % change) | EMARKETER