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November 14, 2024

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)

Methodology

Data is from the November 2024 TopRank Marketing, "2025 B2B Influencer Marketing Research Report" in partnership with Ascend2. 404 US B2B marketers were surveyed during September 2024. Respondents were at companies with 100 or more employees in a managerial role or above (89%).

Featured In

B2B Content Marketing B2B Influencer Marketing B2B influencer marketing is now an essential marketing strategy B2B creator Rob Mayhew discusses LinkedIn’s untapped influencer potential B2B brands up influencer marketing budgets B2B Social Media 2025

Sources

TopRank Marketing

Share

Chart Title

B2B Brands Are Increasing Their Dedicated Influencer Marketing Budgets (% of US B2B marketers, Sep 2024)

Publication Date

November 14, 2024

Sources

TopRank Marketing

Featured In

B2B Content Marketing B2B Influencer Marketing B2B influencer marketing is now an essential marketing strategy B2B creator Rob Mayhew discusses LinkedIn’s untapped influencer potential B2B brands up influencer marketing budgets B2B Social Media 2025

Topics

Marketing Spending B2B Marketing Influencer Marketing United States

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