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January 8, 2025
US Adults Who Have Made a Purchase via Shoppable Commerce, Dec 2024 (% of respondents, by age)
Note
Data was provided to EMARKETER by Bizrate Insights.Methodology
Data is from the January 2025 "The EMARKETER Ecommerce Survey" conducted by Bizrate Insights. 990 US adults ages 18 to 65 were surveyed online between December 1 and December 31, 2024. Respondents identified as female (50.3%) and male (49.7%) and were ages 18-34 (31.4%), 35-54 (35.2%), and 55-65 (33.3%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of EMARKETER, provides a monthly consumer pulse of digital shopping behavior and intent.Chart Title
US Adults Who Have Made a Purchase via Shoppable Commerce, Dec 2024 (% of respondents, by age)Publication Date
January 8, 2025