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September 15, 2023

Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total)

Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total)

Methodology

Data is from the September 2023 Nielsen report titled "Hispanic audiences in focus." TV data is from Nielsen's National TV Panel based on over 41,000 homes selected via area probability sampling. In addition, 2,500 US Hispanic adults were surveyed online in English and Spanish during April 19-May 12, 2023.

Featured In

US Hispanic Consumer Media Habits 2024Hispanic consumers are one of the most digitally active groups in the US TelevisaUnivision expects ViX to make a profit this year

Sources

Nielsen

Chart Title

Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total)

Publication Date

September 15, 2023

Sources

Nielsen

Featured In

US Hispanic Consumer Media Habits 2024Hispanic consumers are one of the most digitally active groups in the US TelevisaUnivision expects ViX to make a profit this year
Topics
HispanicBaby BoomersGeneration XMillennialsConnected TVsTime Spent with MediaGeneration ZUnited States
Share of Time Spent With Connected TV (CTV) Among US Hispanic vs. Total Adults, by Age, Q1 2023 (% of total) | EMARKETER