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August 30, 2023
How Interested Are US Adults in Shoppable Commerce*? (% of respondents, by demographic, Aug 2023)
Note
Data was provided to Insider Intelligence | eMarketer by Bizrate Insights.Methodology
Data is from the August 2023 "The Insider Intelligence | eMarketer Ecommerce Survey" conducted by Bizrate Insights. 1,001 US adults ages 18 to 65 were surveyed online between August 1 and August 29, 2023. Respondents identified as female (50.3%) and male (49.7%) and were ages 18-34 (33.0%), 35-54 (33.4%), and 55-65 (33.6%). Data has a margin of error of +/-3 percentage points at the 95% confidence interval. Respondents were members of Bizrate Rewards, the Bizrate Consumer Panel operated by Bizrate Insights, which is comprised of over 2 million panelists who provide feedback based on their experiences and opinions. The Bizrate Rewards panel is comprised of a broad demographic profile which represents a sampling of all ages, education levels, genders, and incomes. At the time of joining the panel, each panelist stated they had shopped online. In exchange for providing feedback, panelists have the opportunity to earn points, which can be exchanged for electronic gift cards. This survey, provided by Bizrate Insights on behalf of Insider Intelligence | eMarketer, provides a monthly consumer pulse of digital shopping behavior and intent.Chart Title
How Interested Are US Adults in Shoppable Commerce*? (% of respondents, by demographic, Aug 2023)Publication Date
August 30, 2023