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May 31, 2023
Total Media Ad Spending Worldwide, by Media/Format, 2021-2025 (billions)
Methodology
Data is from the May 2023 Dentsu "Global Ad Spend Forecasts: May 2023." Forecasts are compiled using a bottom-up approach with data from Dentsu agencies until the second half of April 2023 and based on local market expertise in 58 local markets worldwide. Figures are calculated net of negotiated discounts and with agency commissions deducted in current prices and local currency. Worldwide and regional figures are converted into US dollars at the April 2023 average exchange rate.Chart Title
Total Media Ad Spending Worldwide, by Media/Format, 2021-2025 (billions)Publication Date
May 31, 2023