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May 4, 2022
Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2022 (minutes)
Methodology
Estimates are based on the analysis of estimates from other research firms, consumer media consumption, device adoption trends, company reports, primary research and interviews.Featured In
In a first, TikTok will beat YouTube in user time spentThe Era of UncertaintyReddit partners with DoubleVerify to address brand safety concernsAd spending will remain strong despite a looming recessionSpotlight: What’s ‘Up Next’ for YouTubeUS Display Ad Spending 2022US Social Media Usage 2022Kylie Jenner makes Instagram back off its aspirations to be TikTok—for nowTikTok is infested with midterm election misinformationMeta takes steps to make Reels even more like TikTokReddit’s latest ad stack acquisition uses AI to make sense of online conversationsCan TikTok successfully ban political accounts from fundraising on its platform? Why your brand needs to invest in TikTok in 5 chartsReddit lags behind other social networks in time spent—but there’s a reasonSources
Chart Title
Average Time Spent per Day by US Adult Users on Select Social Media Platforms, 2022 (minutes)Publication Date
May 4, 2022