Chief among digital advertising formats, display will account for well over half of all US digital ad spending this year, marching steadily toward the 60% milestone. Video drives most of that growth, as advertisers ramp up spend in social video and connected TV (CTV).
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our latest display ad spending forecast for the US, along with analysis of major growth drivers and potential disruptors that will influence display ad spending in the next year.
KEY STAT: After record-breaking growth in 2021, display ad spending will increase by 20.9% to $143.55 billion in 2022.
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