Alert
March 2, 2022

Demographic Profile of US Black vs. Total Consumers, Dec 2020 (% of total)

Methodology

Data is from the March 2022 Insider Intelligence analysis of IPUMS (Integrated Public Use Microdata Series) "US Census Bureau's December 2020 American Community Survey (ACS)." Data is from the 1-month data file for which 150,000+ US households were surveyed via questionnaire. Nonresponses to the questionnaire were followed up by telephone and in-person interviews.

"Behind the Numbers" Podcast