Alert
September 29, 2021

Types of Data that US Streaming Video Service Users Are Willing to Share with Advertisers in Order to See More Relevant Video Ads, by Generation, Q2 2021 (% of respondents in each group)

Featured In

Q4 2021 Digital Video Trends

Chart Title

Types of Data that US Streaming Video Service Users Are Willing to Share with Advertisers in Order to See More Relevant Video Ads, by Generation, Q2 2021 (% of respondents in each group)

Publication Date

September 29, 2021

Sources

Source information is only available to PRO subscribers.

Featured In

Q4 2021 Digital Video Trends
Topics
Video-on-Demand (VOD)Baby BoomersGeneration XMillennialsConsumer Attitudes on MarketingGeneration ZUnited States

Related Charts & Analysis

The Era of Uncertainty
Report
The Era of Uncertainty
Would consumers pick up the phone if calls came with logos?
Article
Would consumers pick up the phone if calls came with logos?
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Gen Z investors seek short-term gain amid financial turbulence
Article
Gen Z investors seek short-term gain amid financial turbulence
As the subscription streaming space swells, viewers are binging and bowing out
Article
As the subscription streaming space swells, viewers are binging and bowing out
How marketers lure customers with sustainability—and how that strategy can backfire
Article
How marketers lure customers with sustainability—and how that strategy can backfire
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
Audio
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
How ‘services’ became Apple’s fastest-growing revenue category
Article
How ‘services’ became Apple’s fastest-growing revenue category
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
Audio
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
NBCU is tackling advertising solutions across linear and digital video
Article
NBCU is tackling advertising solutions across linear and digital video
Over a third of US Netflix users don’t pay full price, if at all
Article
Over a third of US Netflix users don’t pay full price, if at all
Amazon Prime Video doubles down on India with a slate of 40 originals
Article
Amazon Prime Video doubles down on India with a slate of 40 originals
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Audio
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down

Daily News

Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
We predict CVS’ next big post-pandemic move will be a digital health M&A
Article
We predict CVS’ next big post-pandemic move will be a digital health M&A
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
Q&A: How Article sells the experience of furniture to an online customer
Article
Q&A: How Article sells the experience of furniture to an online customer
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Companies are taking decisive steps to shore up their supply chains
Article
Companies are taking decisive steps to shore up their supply chains
Netflix is in the early stages of exploring livestreams
Article
Netflix is in the early stages of exploring livestreams
The upside for internet user growth remains high in Southeast Asia
Article
The upside for internet user growth remains high in Southeast Asia
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?

Latest Reports

The Era of Uncertainty
Report
The Era of Uncertainty
The Rise of ESG Investing
Report
The Rise of ESG Investing
Spotlight: US Bank Technology Spending
Report
Spotlight: US Bank Technology Spending
US Crypto Payments
Report
US Crypto Payments
Southeast Asia Digital Users Forecast 2022
Report
Southeast Asia Digital Users Forecast 2022
Canada Mobile Banking Emerging Features Benchmark 2022
Report
Canada Mobile Banking Emerging Features Benchmark 2022
D2C Brands 2022
Report
D2C Brands 2022
Demographic Spotlight: Black Consumers 2022
Report
Demographic Spotlight: Black Consumers 2022
Spotlight: Reinvigorating the Voice of the Customer
Report
Spotlight: Reinvigorating the Voice of the Customer
US Podcast Advertising 2022
Report
US Podcast Advertising 2022
The Metaverse
Report
The Metaverse
Latin America Retail Media Advertising 2022
Report
Latin America Retail Media Advertising 2022
Branch Transformation
Report
Branch Transformation
The Rise of Digital Therapeutics
Report
The Rise of Digital Therapeutics
Digital Audio in Canada 2022
Report
Digital Audio in Canada 2022

Popular on Insider Intelligence

The Era of Uncertainty
Report
The Era of Uncertainty
Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
US Crypto Payments
Report
US Crypto Payments
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
We predict CVS’ next big post-pandemic move will be a digital health M&A
Article
We predict CVS’ next big post-pandemic move will be a digital health M&A
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
The Rise of ESG Investing
Report
The Rise of ESG Investing
Q&A: How Article sells the experience of furniture to an online customer
Article
Q&A: How Article sells the experience of furniture to an online customer
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Companies are taking decisive steps to shore up their supply chains
Article
Companies are taking decisive steps to shore up their supply chains

"Behind the Numbers" Podcast

Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
Audio
Reimagining Retail: Where D2C brands are headed and which 5 are most likely to endure
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
Audio
The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
Audio
The Daily: How many people own crypto, Meta's ad revenues, and can DoorDash keep growing?
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
Audio
The Weekly Listen: Elon's Twitter plans, augmenting our reality, and connected fitness's future
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie drone
Audio
The Daily: Setting Elon aside—how's Twitter doing, reshaping social media, and Snapchat's selfie ...
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
Audio
The Daily: Spotify's subscriber engine, brands and gaming, and Pinterest's mixed signals
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
Audio
The Daily: Why Elon bought Twitter, changes we expect to see, and what's next for advertisers?
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and 3D ads
Audio
The Weekly Listen: How revolutionary will AR/VR be, how in-store shopping habits have changed, and ...
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
Audio
The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
Audio
The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
Audio
The Daily: Is TikTok Affecting Google, the SVOD Bundle and Warner Bros. Discovery's Impact
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
Audio
The Daily: Is Snapchat Growing Fast Enough, Snapchat in the Metaverse and is BeReal the Next TikTok?
The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
Audio
The Weekly Listen: Elon buys Twitter, keeping consumers' attention, and Meta's physical store
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down
Audio
How big of a stumble was Netflix's Q1 and what to make of CNN+ already shutting down

Trending in United States

The Era of Uncertainty
Report
The Era of Uncertainty
Facebook and Instagram present a tale of two platforms
Article
Facebook and Instagram present a tale of two platforms
How 3 brands stay relevant in a maturing media landscape
Article
How 3 brands stay relevant in a maturing media landscape
US Crypto Payments
Report
US Crypto Payments
As Google offers more personalized advertising, Apple suggests that in some cases, personalization doesn’t matter
Article
As Google offers more personalized advertising, Apple suggests that in some cases, personalization ...
How much of US population listens to digital audio?
Article
How much of US population listens to digital audio?
Twitter sees gentle downward flight in US users but ad revenues rise
Article
Twitter sees gentle downward flight in US users but ad revenues rise
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Audio
The Daily: What's behind Amazon's deceleration, Walmart+'s tactics, and how Target competes
Netflix ads could debut as soon as Q4
Article
Netflix ads could debut as soon as Q4
The Rise of ESG Investing
Report
The Rise of ESG Investing
Companies are taking decisive steps to shore up their supply chains
Article
Companies are taking decisive steps to shore up their supply chains
How in-game advertisers can level up, according to gamers
Article
How in-game advertisers can level up, according to gamers
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Article
Hispanic Media companies woo advertisers, both at NewFronts and via acquisitions
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
Article
Q&A: Why Mediahub is emphasizing flexibility in a changing media landscape
Netflix is in the early stages of exploring livestreams
Article
Netflix is in the early stages of exploring livestreams