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August 24, 2021

Trust in Traditional Insurance Providers vs. Insurtech Startups According to US Adults, by Age, Aug 2021 (% of respondents in each group)

Trust in Traditional Insurance Providers vs. Insurtech Startups According to US Adults, by Age, Aug 2021 (% of respondents in each group)

Note

Respondents were asked, "Who would you trust more to buy an insurance policy (life, health, disability, pet, renters, etc.) from? An established, traditional insurance company like AIG or a newer insurtech startup like Lemonade?"

Methodology

Data is based on an August 2021 Breeze report titled "For cheaper insurance, Americans are surprisingly open to companies tracking Fitbits, grocery receipts, & much more" as cited in company blog. 1,000 US adults were surveyed during August 16, 2021.
Trust in Traditional Insurance Providers vs. Insurtech Startups According to US Adults, by Age, Aug 2021 (% of respondents in each group) | EMARKETER